January 06, 2005 in Social Responsibility News

SAMSUNG Brings To Market 19" LCD Monitor With Super-Fast 8ms Response Time

Las Vegas, NV -- Samsung, the world's leading manufacturer of computer monitors, continues to improve upon its groundbreaking LCD monitor technology with the introduction of the sleek new SyncMaster™ 915n display. The SyncMaster 915n offers an industry-leading 8ms response time, one of the fastest in the industry today, making the monitor ideal for computer gaming and multimedia-driven applications as well as anyone who uses motion video or streaming video. The SyncMaster 915n will be on display during CES 2005 at the Samsung booth, #11024 in the Central Hall of the Las Vegas Convention Center from January 6th - 9th. The unit will be shipping nationwide in February 2005.
"Samsung prides itself on being a global leader, bringing to market the latest advanced technology with a consumer-friendly feel. With the explosion of online and computer gaming and intensive, multimedia-based computer applications, consumers today are demanding high-end display viewing technology and the SyncMaster 915n offers the ultimate solution," said Monica Islas, Product Marketing Manager for Monitors, for Samsung's Information Technology Division (ITD). "With the new SyncMaster 915n and its ultra-fast 8ms response time, Samsung once again flexes its technology muscle and offers consumers a competitively priced display featuring best-of-breed technology that is sure to please."
The SyncMaster 915n incorporates Samsung's MagicSpeed™ technology, which offers a drastically improved response time compared to traditional LCD monitors. Samsung was the first to launch an LCD display with a 12ms response time and is now raising the technology bar even higher with the 915n's 8ms response time. By refining the product development process, Samsung has been able to achieve one of the fastest response times on the market today. A faster response time ensures better performance of motion video, and produces smoother edges, clearer images and a more natural image response. Response time is a critical factor that consumers should consider when purchasing an LCD monitor. When viewing motion video on displays with slower response times, users may see images that appear to "ghost" or look generally out of focus. Samsung's MagicSpeed offers the ideal solution for viewing motion video on an LCD and offers the best image quality and response time for an optimized viewing experience.
Offered in a stylish and attractive black color, the SyncMaster 915n features a super-narrow bezel that is just 0.5-inches thick and removable base. This makes the display perfect for tiling or wall mounting. The 915n also offers a high brightness rate of 300cd/m2, a 700:1 contrast ratio, a fine pixel pitch of 0.294mm and offers a maximum resolution of 1280 x 1024.
MagicTune™ and MagicBright™ Technology

The SyncMaster 915n continues Samsung's tradition of offering consumers added value to its award-winning family of displays without charging a premium price. The monitor features Samsung's proprietary MagicTune™ software and MagicBright™ technology. MagicTune, a true launching pad for future technology, enables users to have full control over all display features with extensive color adjustment capability per an individual's personal viewing criteria. This produces the best front of screen performance for the optimal personalized viewing experience. MagicTune allows users the ability to save the various personalized display profiles for whatever environment or mode the user is in. MagicTune gives users the ability to adjust the monitor's various settings with a simple click of a mouse -- all of this functionality is completed with no additional cable or interface -- MagicTune communication is completed through the video cable. This is a more user-friendly and accurate method to adjust the display's settings to each users own personalized preference and working environment.
Samsung has also incorporated its MagicBright technology into the new SyncMaster 915n. MagicBright allows users to change the brightness of the display to adjust to various applications with the simple push of one button. MagicBright offers settings for text computing, viewing video on the Internet and for entertainment applications such as gaming, video streaming or even viewing DVD's on your display through your computer.
Samsung backs all of its monitors with a three-year parts and labor warranty as well as toll-free technical support 24 hours a day, 365 days a year. In addition, Samsung offers a three-year Advanced Replacement Program, three-year Repair & Return or Exchange and three-year Shuttle Exchange for hassle-free repairs.
For more information about Samsung's SyncMaster monitors or for the name of the dealer nearest you, contact Samsung toll-free at1-800-SAMSUNG or via the Internet at www.samsung.com
About Samsung's Information Technology Division

Samsung Electronics America's Information Technology Division (ITD), located in Irvine, California, is the U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). Samsung's ITD markets a complete line of award-winning TFT and CRT display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets.
The Samsung Electronics America organization oversees the North American operations of Samsung's Consumer Electronics Division (CED) and Information Technology Division (ITD), as well as its subsidiaries including Samsung Telecommunications America (STA) and Samsung Semiconductor, Inc. (SSI).
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.

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