January 12, 2005 in Social Responsibility News

SAMSUNG Wireless Gears Up For The 2005 THQ AMA Supercross Series

ANAHEIM, Calif., JANUARY 6, 2005 - Leading wireless manufacturer, Samsung Telecommunications America (Samsung Wireless) announces that it will be the official wireless manufacturer for the 2005 THQ AMA Supercross series. Samsung Wireless' commitment to action sports is unparalleled in the technology industry and showcases the wireless leader's youth marketing prowess.
Complementing the company's alliance with the 2005 THQ AMA Supercross Series to generate mainstream excitement for the sport of supercross, Samsung Wireless is excited to introduce the following:
Team Samsung Wireless: Solidifying their commitment to action sports, Samsung Wireless will sponsor Team Samsung Wireless, a Holigan Racing Team, powered by Honda. Team riders, Josh Summey, Michael Blose, Troy Adams, Steve Bonaface and Josh Woods will compete each week, beginning January 8, 2005. For the inside scoop on Team Samsung Wireless, please visit www.teamsamsungwireless.com.
Consumer Online/At-Race Promotions: Team Samsung Wireless invites consumers to participate in its online and at-race consumer promotions, including its "Fantasy Rider Game," which provides consumers a chance to win a Honda CR125, official Team Samsung Wireless gear, Samsung MM-A700 multimedia phones or a trip to Las Vegas for the final race of the season. Additionally in the pit area at each race, Samsung Wireless will coordinate autograph sessions and exclusive prize give-aways. Check out www.teamsamsungwireless.com for the exciting details.
"The Reality of Speed": As televisions' first and only supercross reality show, "The Reality of Speed" hits the ground running in its second season. "The Reality of Speed" will showcase behind the scenes of Team Samsung Wireless' thrills and spills.

Patron-Friendly Promotion: Throughout the season, Samsung Wireless will be involved in various promotions such as free pit passes, discount coupons on event tickets and special ticket offers. Please visit www.teamsamsungwireless.com for more information.

"The sport of supercross has shown exponential growth in attendance and popularity over the past several years, offering Samsung Wireless the opportunity to showcase unique digital content to the sport's loyal fan-base and to action sports and music-savvy consumers," said Peter Skaryzynski, senior vice president, Samsung Wireless.

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungusa.com/wireless.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of $36.4 billion and net income of $5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com.

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