June 17, 2015 in Corporate News

SAMSUNG Opens Marketing Center of Excellence with Appointment of New U.S. Chief Marketing Officer and Chief Creative Officer

RIDGEFIELD PARK, N.J., June 17, 2015 – Samsung Electronics America (SEA) today announced the opening of its Global Marketing Center of Excellence (COE) with the appointments of Marc Mathieu as chief marketing officer and Jesse Coulter as chief creative officer.

[Samsung’s Marketing Center of Excellence (COE) is housed in the company’s new flagship building at 837 Washington Street, New York. The new building will also feature an executive briefing center, experiential product showcase and event space when complete later this year.]

The appointments represent the latest in a series of investments in talent and resources the company has made to strengthen and diversify talent across the marketing organization.

As CMO, Mathieu will lead U.S.-based marketing across all lines of business including home entertainment, home appliances and telecommunications. Additionally, he will oversee the COE designed to be an incubator for marketing innovation and home to the U.S.-based creative, digital, content services and brand marketing teams.


[Marc Mathieu, chief marketing officer, Samsung Electronics America (SEA). As CMO, Mathieu will lead U.S.-based marketing for SEA including home entertainment, home appliances and telecommunications. He will also oversee the newly opened Marketing Center of Excellence located at 837 Washington Street, New York]

The COE currently occupies three floors of office space at Samsung’s new state-of-the-art flagship building located at 837 Washington Street, New York. Scheduled for completion later this year, the building will also feature an executive briefing center, experiential product showcase and event space.

“Marc is a storied marketing leader known for developing talent, innovating and driving big ideas across the business,” says Gregory Lee, president and chief executive officer of Samsung Electronics North America. “Today’s appointments matched with the opening of the COE mark a new chapter in marketing for Samsung.”

Mathieu brings nearly two decades of expertise building and positioning some of the world’s largest brands. He most recently served as the senior vice president of global marketing at Unilever and previously held the position of senior vice president of global brand marketing at Coca-Cola.

Reporting to Mathieu, Coulter will lead next-generation ideation, strategies and marketing campaigns across the North America product portfolio bringing disruptive and provocative ideas to life across paid, owned and earned media.


[Jesse Coulter, chief creative officer, Samsung Electronics America (SEA). As CCO, Coulter will lead next-generation ideation, strategies and marketing campaigns across the North America product portfolio bringing disruptive and provocative ideas to life across paid, owned and earned media].

Coulter is a seasoned brand and creative professional having recently held the position of co-chief creative officer for CAA Marketing at Creative Artists Agency (CAA) where he led numerous award-winning campaigns for brands such as Chipotle.

To view a video of Samsung’s Marketing Center of Excellence (COE), please visit Samsung’s YouTube channel: https://youtu.be/vcMC9gmA-kI.

For more information about Samsung, please visit www.samsung.com.

About Samsung Electronics America
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brand. To learn more, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

Media Contacts:
Laurie Spindler-Jones
Corporate Communications, Samsung Electronics America
Email: laurie.sj@sea.samsung.com


Welcome to Samsung

Sign up & get 10% off

Sign up and get 10% off your first order of $100 or more! Shop Samsung.com to find the best tech at the best prices and recieve news on our latest technology and exclusive offers.*

*Exclusion apply. Order must be a minimumm of $100 or more. Offer valid only for new Samsung.com customers. Must sign up for emails by 11/12/16. Promo code must be used by 11/19.

Fast, easy checkout with Shop Samsung App
Easy sign-in, Samsung Pay, notifications, and more!
Or continue shopping on Samsung.com
×
The Shop Samsung app
Free standard shipping, exclusive offers and financing options.
GET
×
The Shop Samsung app
Free standard shipping, exclusive offers and financing options.
GET
×

You Are About To Be Redirected To Investor Relations Information for U.S.

Thank you for visiting Samsung U.S. Investor Relations. You will be redirected via a new browser window to the Samsung Global website for U.S. investor relations information.
CANCEL
CONTINUE