February 25, 2005 in Social Responsibility News

SAMSUNG Demonstrates Push-To-All Technology

SUWON, Korea, February 24, 2005 ? Samsung Electronics, a leading wireless communications company, is proud to announce the development of a working PTA (Push-to-All) solution. The demonstration of the PTA solution proto-type took place at the company's Telecommunications R&D Center in Suwon, Korea.
This total mobile communications solution incorporates the existing PTT (Push-to-Talk) one to multi-user voice technology with the one to multi-user video conferencing ability of PTV (Push-to-View) and multimedia file sharing function of PTD (Push-to Data).
The core benefit of PTA handsets is the synchronous video conferencing. Similar to a walkie-talkie with video capabilities, the speaker's image appears instantly on the handset screen of the user or multiple users on the call. It is a convenient and time-saving function that allows people in multiple locations to easily conduct virtual meetings. In addition, the PTA handset allows one to send image, video clip and music contents to multiple users through one simple operation on a mobile device at one time.
Samsung Electronics plans to offer a commercialized PTA solution handset using not only EV-DO technology but also EDGE, UMTS, and WiFi standards.



About the Telecom R&D Center

Samsung Electronics' Telecommunications R&D Center is Korea's largest single site R&D center. Since the completion of construction in December of 2001, the approximately 5 thousand researchers who work at the site have a host of accomplishments under their belts, including the successful development and launch of the world's first satellite digital multimedia broadcasting (DMB) phone, demonstration of the world's first WiBro (Wireless Broadband), and development of a data broadcasting middleware for 2-way TVs.
Currently, research is being conducted in next-generation technologies like WiBro systems, Telematics, wireless components, future mobile phones, and the technology standardization of 3.5G and 4G.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com


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