October 27, 2016

Purchase of Equity Assets of Affiliated Company

Samsung Electronics Co., Ltd. (KS005930, KS005935, SMSN, SMSD) (“SEC”) announced
today that its Board of Directors have authorized the following related-party transaction with an affiliated company.


Purchase of Equity Assets
- Purchase of shares of Cheil Worldwide owned by Samsung C&T through the transaction

Major Transaction Terms
- Transaction Date : 10/27/2016
- Transaction Items : 14,539,350 common shares
- Transaction Value : KRW 267,524 million (KRW 18,400 per share)
- Purpose of Transaction : To strengthen strategic ties with Cheil Worldwide
- Total number of shares owned after transaction : 29,038,075 (25.24%)
- Terms and Conditions
* The transaction date will be made through off-hours block trading.
* The transaction date is the date of the contract closing.
* The terms above are subject to change during the purchase process.


Other Information:
- Number of Independent Directors Present at the Board of Directors Meeting: 5
- Attendance of Audit Committee: Y


* This disclosure is in accordance with the Korean Fair Trade Act, which mandates that a company must disclose
financial and real estate transactions in the event the value of such a transaction is greater or equal to KRW 5 billion
and the counterparty is an affiliate of the party required to make the disclosure.


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