May 19, 2005 in Social Responsibility News

Chelsea FC Visits Korea for Friendly Match with Suwon SAMSUNG Bluewings

SEOUL , Korea – May 19, 2005 : The official press conference for the “ Samsung Mobile Invitational: Chelsea FC vs. Suwon Bluewings” friendly soccer match was held today at the Shilla Hotel. The first ever friendly game between the two clubs will be played at the Suwon World Cup Stadium at 19:00 on May 20 (Friday) and will pit the 2004/2005 English Premier League Champions Chelsea FC against the 2004 Korean League and Asian A3 Champions Cup winner Suwon Samsung Bluewings.
Chelsea 's trip to Korea provides an opportunity for the team to build a global relationship with its fans in Asia and coincides with an agreement signed by Samsung Electronics on April 25 to become Chelsea FC's new official club sponsor. The five year deal starting on June 1, 2005 is the biggest ever sponsorship deal signed by Chelsea and the second largest by Samsung after its sponsorship of the Olympic Games. The deal gives Samsung exclusivity with Chelsea in product categories such as mobile phones, AV, white goods and IT equipment as well as a range of marketing activities to support and strengthen the value of both brands on a global scale.
Today's press conference was attended by Samsung corporate and Bluewings officials including Mr. Insoo Kim (CEO & President of Samsung Electronics Europe HQ) , Mr. Woosik Chu (Senior Vice President of Samsung Electronics), Chelsea officials including Mr. Peter Kenyon (Chelsea FC CEO), head coach and team captain from both teams, and members of the domestic and international media.
At the press conference, head coaches Jose Mourinho of Chelsea and Bum-Keun Cha of the Bluewings exchanged team shirts. The May 20 friendly will mark the field debut of the new Chelsea Centenary jerseys to be worn from next season and which features the “Samsung Mobile” logo in the front .
Mr. Chu of Samsung commented: "Samsung is a leading global brand in digital technology and is enjoying dramatic growth around the world. Chelsea is making its mark on the world stage as one of the rising stars of football, and the association with the club will not only help drive and enhance Samsung's image on a global scale but also allow us to get even closer to our customers.”
Mr. Kenyon of Chelsea added: "We are absolutely delighted to have Samsung as our new official club sponsor. The company is one of the world's largest brand names, and we are excited about what it can offer Chelsea .”
As a company Samsung has already shown a strong commitment to sport through sponsorship of the Olympic Games and in football through its ownership of the Suwon Bluewings at home and as official sponsor of the Asian Football Confederation (AFC) in the mobile category, sponsoring all Asian regional qualifiers for the 2006 World Cup and the AFC Champions League.
Samsung's sponsorship of Chelsea FC is in line with the company's firm belief in responsible corporate citizenship and global friendship through sports, while also playing an important role in elevating Samsung's brand recognition in major international markets.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, visit .

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