May 25, 2005 in Social Responsibility News

SAMSUNG Ranks No. 1 In Customer Satisfaction In Two Leading Indexes

DALLAS, May 23, 2005 – Samsung Telecommunications America (Samsung) was recognized today for an unprecedented fourth year in a row as the wireless phone manufacturer whose devices consumers are most likely to purchase during the next 18 to 24 months, according to the results of an independent national survey by Brand Keys, Inc.
Separately, Samsung also was named for the second successive year the leader in customer satisfaction among cell phone manufacturers according to the American Customer Satisfaction Index (ACSI), a study conducted by the University of Michigan and the American Society for Quality. The ACSI tracks trends in consumer satisfaction and how their actual experiences with products and services impact buying preferences and brand loyalty.
In the Brand Keys survey, consumers chose Samsung (along with Blackberry and Treo) as the number one brand in the mobile phone category. Consumer preferences were based, in part, on wireless phone design and performance. Samsung was awarded the 2005 Brandweek Customer Loyalty Award powered by Brand Keys and continues to be the only wireless phone manufacturer to receive this honor in consecutive years.
Findings from this year’s ninth annual Brand Keys Customer Loyalty IndexÒ highlight that while consumer expectations overall have increased each year, consumers in the wireless phone category now have some of the highest brand expectations.
"We are pleased to recognize Samsung for a fourth consecutive year with the Customer Loyalty Award. Samsung clearly understands the value of using our direct insights from consumers to stay ahead of its competition and to turn satisfied customers into brand advocates," said Dr. Robert Passikoff, president of Brand Keys, Inc. "The ability to exceed consumer expectations in the mobile phone category is a challenge that Samsung clearly continues to live up to."
Number one ranked brands in each of the 32 Brand Keys categories were those brands that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.
"These awards are significant because they are based on direct consumer feedback and because that feedback confirms that Samsung is unrivaled in delivering the products and performance that consumers demand," said Peter Skarzynski, senior vice president of Samsung’s wireless terminals division. "Samsung is especially proud of receiving these consumer satisfaction accolades, particularly the Brand Keys’ Customer Loyalty Award for this, our fourth consecutive year."
Since its U.S. debut in 1997, Samsung remains the fastest growing brand among wireless manufacturers, has demonstrated steady market share growth year-to-year and currently holds the number two position in revenue among wireless phone makers. The company’s distinguished products and innovative technology have allowed Samsung to develop lasting relationships with consumers.
For more information on the 2005 Brandweek Customer Loyalty Awards powered by Brand Keys, please visit http://www.brandkeys.com/awards, or view the complete winners list published in the May 23 issue of Brandweek magazine
About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsung.com/wireless
About Samsung Electronics .

Samsung Electronics Co., Ltd is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.


Welcome to Samsung

Sign up & get 10% off

Sign up and get 10% off your first order of $100 or more! Shop Samsung.com to find the best tech at the best prices and recieve news on our latest technology and exclusive offers.*

*Exclusion apply. Order must be a minimumm of $100 or more. Offer valid only for new Samsung.com customers. Must sign up for emails by 11/12/16. Promo code must be used by 11/19.

Fast, easy checkout with Shop Samsung App
Easy sign-in, Samsung Pay, notifications, and more!
Or continue shopping on Samsung.com
×
The Shop Samsung app
Free standard shipping, exclusive offers and financing options.
GET
×
The Shop Samsung app
Free standard shipping, exclusive offers and financing options.
GET
×

You Are About To Be Redirected To Investor Relations Information for U.S.

Thank you for visiting Samsung U.S. Investor Relations. You will be redirected via a new browser window to the Samsung Global website for U.S. investor relations information.
CANCEL
CONTINUE
×

Redirect Notification

As of Nov. 1, 2017, the Samsung Electronics Co., Ltd. printer business and its related affiliates were transferred to HP Inc.

For more information, please visit HP's website. (http://www.hp.com/go/samsung)


Select CONTINUE to visit HP's website.

CANCEL
CONTINUE