June 29, 2005 in Social Responsibility News

SAMSUNG Brightens Cellular Viewing with Introduction of an “Always On” Indicator Display

SEOUL, Korea, June 29 2005 – Samsung Electronics,
a leading company for TFT-LCD technology, will introduce a new “section
display” for mobile phones this fall. This display is divided into
an indicator window and a main window and the low-power consumption quality
of the new technology corrects the existing imperfections of external
phone screens for an elegant, “always on,” indicator display
that requires virtually no power.
Jin-Hyuk Yun, Senior Vice President of Samsung Electronics’ Mobile
Display Business Team, stated, “We expect the low power requirements
and high image quality of our section display technology to elevate the
elegance of mobile phone designs.” He added, “Samsung’s
new section display technology addresses many of the prevailing weaknesses
of external LCD technology.”
The new mobile display includes a 1.15-inch indicator window that operates
on a mere 0.45 milliwatts, instead of the 3 milliwatts prevalent today.
The ultra-low power consumption allows the indicator window to continuously
display the time and date as well as various icons that show the status
of the battery, antenna, waiting email and other functions, when the phone
enters standby mode.
The indicator window is driven independently of the main window and employs
specially designed thin-film-transistor pixels to enhance brightness.
Moreover, a section polarizing plate enables the screen to be read easily,
even when the backlight is off.
The section display technology covers the LCD screen with a reflective
sheet that keeps on-screen images extremely clear in natural lighting,
while enhancing the image quality.
The contrast ratio, typically at 200:1, was enhanced to 500:1 and picture
resolution was improved to 96x160 pixels. In addition, the new display
provides vertical and horizontal viewing angle of 160-degrees. Greatly
increased color saturation enables the user to view elegant-looking still
or motion pictures.
The improvements made to Samsung’s section display make it ideal
for application as an external screen for clamshell phones or a main screen
for certain bar-type and slide-up models. Mass production is scheduled
to start in the third quarter of this year.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2004 parent company sales of US$55.2 billion and net income of US$10.3
billion. Employing approximately 123,000 people in 93 offices in 48 countries,
the company consists of five main business units: Digital Appliance Business,
Digital Media Business, LCD Business, Semiconductor Business and Telecommunication
Network Business. Recognized as one of the fastest growing brands, Samsung
Electronics is the world's largest producer of color monitors, color TVs,
memory chips and TFT-LCDs. For more information, please visit www.samsung.com
.


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