July 05, 2005

SAMSUNG Electronics and T-Systems Demonstrate FIRST Live T-DMB/L-Band GSM Mobile Phone at Medienforum NRW

Seoul, Korea, - July 5, 2005 - Samsung Electronics and Germany's T-Systems, a division of Deutsche Telekom, demonstrate Terrestrial Digital Multimedia Broadcasting (T-DMB) service on the first T-DMB/L-Band GSM phone during the media convention medienforum NRW in Germany.
medienforum.nrw is one of the most influential conventions in Europe , organized by state government of North Rhine-Westphalia and the Media Authority of North Rhine-Westphalia (LfM).
The two companies have been collaborating together to develop and commercialize the technology since they built their partnership at CeBIT 2005 in Hanover , Germany (March 10-16). During CeBIT, Samsung and T-Systems conducted high profile demonstrations featuring Samsung Electronics' terrestrial prototype terminals and they now unveil the world's first and only T-DMB/L-Band GSM mobile phone.
Samsung Electronics and T-Systems have been working together to technically ensure mobile TV services during the 2006 FIFA World Cup. The final decision will depend on the license allocation but the well proved DAB/DMB technology which is a public standard of the European Telecommunications Standards Institute (ETSI) is more and more taken into consideration. DMB-services can coexist within one DAB-multiplex with "traditionally" encoded DAB audio services and L-Band-frequencies are available to start a nationwide service in 2006.
“Samsung supports all standards for digital mobile TV introducing various designs such as portrait & landscape view LCD with convincing portability and compactness,” said Mr. Juha Park, Vice President of Samsung Telecommunication Europe “The co-operation with T-Systems International brings together two experts beneficially introducing their experiences and know how of Digital TV on Mobile to Europe.”
T-Systems is pleased to work with Samsung to demonstrate T-DMB service on the first T-DMB/L-Band GSM phone,” said Helmut Egenbauer, CEO Media&Broadcast at T-Systems. “T-Systems is convinced, that the launch of an L-Band DMB service bouquet in Germany 2006 would speed up the DAB introduction in Germany significantly. The receivers will support VHF-DAB reception and will open the way for interactive radio.”

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world 's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.

About T-Systems

T-Systems is one of Europe 's leading providers of information and communications technology (ICT). Within the Deutsche Telekom Group, T-Systems is responsible for supporting the business customer segment, ranging from medium-sized and large companies all the way up to multinational corporations and public institutions. In 2004, the company posted revenues of €10.5 billion.

The company optimizes processes and cuts costs for its customers, thus providing them additional flexibility for their core business. It does this by making targeted use of industry expertise and cutting-edge technology. T-Systems ' services encompass all levels of the information and communications technology value chain, spanning from ICT infrastructure and ICT solutions, up to, and including, business process management. For more information about the company and its services, see www.t-systems.com .

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