September 14, 2005 in Social Responsibility News

SAMSUNG Revitalizes The CRT Category With The Award-Winning SlimFit™ TV

Indianapolis, IN – Samsung, a global visual display and HDTV innovator, is revolutionizing the marketplace once again with the launch of its groundbreaking SlimFit™ TV featuring Samsung’s new space-saving CRP (Cathode Ray Panel) technology. A CES 2005 Innovations Honoree, the new SlimFit TVs (models TX-R3079WH and TX-R3080WH) are 30" widescreen, integrated HDTVs that measure less than 16" from front to back. Typical 30" CRT sets on the market today average more than 24” in depth. Experience Samsung's SlimFit TVs firsthand during CEDIA 2005, at the Samsung booth (#393), September 9-11, at the Indiana Convention Center in Indianapolis.
With its trim profile, the SlimFit TV’s CRP Flat Picture Tube is a space-saving solution combining the captivating brightness, contrast and natural color associated with CRT technology. With the debut of the TX-R3079WH and TX-R3080WH, Samsung, already a market share leader in the vibrant CRT business is creating a new category in the flat TV market representing an ideal combination of affordable price and coveted form factor.
While consumers embrace the idea of slimmer flat-panel TVs, the hefty price on LCDs and plasmas remains an obstacle for mainstream acceptance. In fact, while the demand for flat-panel TVs has recently risen, the Consumer Electronics Association- estimates there is still a 20 million-unit market for picture tube televisions. The research and development team at Samsung kept these consumers in mind with the production of the new TX-R3079WH and TX-R3080WH. Priced at only a modest premium over traditional HD tube sets, the new SlimFit TV is the ultimate blend of flat TV value, functionality and style.
“Samsung’s SlimFit™ televisions are already playing a significant role in revitalizing the CRT business matching the affordability and lauded image quality of CRT TV with the ‘slim is in’ benefits and aesthetic of flat-panel TV,” said Kevin Cahill, National Marketing Manager – SlimFit & Direct View TV for Samsung Electronics America. “Since the product’s launch in May, the SlimFit surpassed expectations and became one of the top selling 30" digital tube TVs in the industry.”
In fact, according to NPD Intellect Data which is based on retailers sell through, Samsung’s Digital Direct View category secured the #1 position for two consecutive months (June and July). Additionally, supporting that leadership position the SlimFit TX-R3079 became the #1 seller in units for the Digital Direct View category during both months.
Conventional CRT (Cathode Ray Tube) sets have been around for decades and although they’ve become flatter over the years, they have always had a bulky quality and significant depth associated with them. Samsung’s innovative engineering team has made a technology breakthrough, to produce a new generation of Slim Depth TVs that measure 2/3 the depth of conventional CRT models. Samsung will continue to launch additional SlimFit screen sizes and models, which all feature this new CRP technology. The result for consumers is a slim HDTV at a lesser cost of other flat-panel technologies.
With the Samsung SlimFit, consumers can look forward to the incredible picture quality and smooth action they have come to expect from traditional direct view sets. Its nano-pigment screen design enables an amazing 5000:1 contrast ratio. All of these performance advantages are wrapped in its ultra-thin, sleekly designed cabinet that fits on just about any tabletop, cabinet or corner of the room.
Another compelling benefit of Samsung’s SlimFit TV is its built-in HDTV tuner and capability of receiving free, over-the-air broadcasts of HDTV where available. It has the ability to accept digital signals from both 720p and 1080i sources, delivering a crystal-clear progressive scan picture from almost any analog source. It comes with a Dolby Digital Dynamic Sound System™ that includes a 20-watt stereo with a multi band adjustable equalizer to complement the experience.
For film buffs, the TX-R3079W also incorporates progressive scan DVD (480p) compatibility and Samsung‘s 3:2 Pull Down process that helps to correct the flaws inherent in film to video transfers. Samsung’s exclusive Digital Natural Image Engine (DNIe™) picture enhancement technology is also included to provide even better contrast, motion, detail and color. The TX-R3079W features a powerful side-panel stereo speaker system and is available at most major retailers. The TX-R3080WH incorporates a sleek cabinet with a bottom built-in stereo speaker system and is available only at selected high-end outlets. Both are currently available at an MSRP of $1,099.
About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.


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