September 14, 2005 in Social Responsibility News

SAMSUNG Announces Distribution Of Its Highly-Anticipated Line Of 1080P DLP™ HDTVS To Specialty Retailers Nationwide

Indianapolis, IN – Samsung, a leader in the DLP revolution, is now taking its award-winning rear-projection HDTV line to the next level with the arrival of its 1080p models at high-end, audio/visual retailers from NATM and the Pro Group. Samsung’s dynamic lineup of large screen 1080p DLPs, which range from 50” to 71”, will be available through specialty retailers including 6th Avenue Electronics, Tweeter, Ultimate Electronics, Magnolia Home Theater within select Best Buy locations and Good Guys. Select models of Samsung’s 1080p line will be on display at the Samsung booth (#393) during CEDIA 2005, September 9-11 at the Indiana Convention Center in Indianapolis.
“As a market leader in DLP™ rear projection displays, Samsung is now bringing all the benefits and advanced performance of 1080p HDTV sets to our customers,” said Jim Sanduski, VP of Marketing for Samsung’s Visual Display Group. “Samsung is committed to offering the highest quality sets to consumers and by working with selected high-end audio/video specialty retailers, we are able to reach key demographics and provide those with a true love of superior picture quality with the ultimate display.”
Samsung’s suite of 1080p DLPs includes its coveted 68-Series, 78-Series and 88-Series. The 68-Series features the 56” HL-R5668W (MSRP $4,199), the 61” HL-R6168W (MSRP of $4,699), and is anchored by the company’s largest DLP TV, the 67” HL-R6768W (MSRP $5,999). Samsung’s 68-Series incorporates a unique floating screen design that separates the screen and bezel from its base to create a stunning visual effect even when the set is off. The cutting-edge Cinema Smooth™Generation 6 1080P HD engine provides the ultimate HDTV experience, and 30 watts of audio deliver a robust sound experience.
“Samsung is a flat-out technology leader that truly understands the HDTV marketplace and Magnolia Home Theater is proud to offer our customers the dependability and quality of the Samsung brand,” states Rick Wigens, Business Team Leader, Video/Audio of Magnolia Home Theater. “Samsung’s 68-Series of 1080p DLP HDTVs combines design elegance with top-notch picture performance, and for our high-end customer base who demand perfection, that’s a winning combination.”
Samsung’s 78-Series includes the 50” HL-R5078W (MSRP $3,699), the 56” HL-R5678W (MSRP $4,199), the 61” HL-R6178W (MSRP $4,699) and the 71” HL-R7178W (MSRP $6,499). The 78-Series sports Samsung’s Cinema Smooth™ 1080p Light Engine to provide outstanding color and deep black levels for the highest screen resolution available in a consumer DLP. The full HDTV pixel count (920 x 1080p) digital format converter provides a high-performance digital picture from both HDTV and analog sources. The latest generation of Samsung’s DNIe video enhancer optimizes motion, contrast and colors for a smooth, film-like picture without the threat of burn-in effects. The series is Digital Cable Ready and offers a built-in Analog/Digital Tuner for convenient connection with input sources.
“We are delighted to be offering our valued customers the quality, integrity and performance of Samsung’s new 78-Series of 1080p DLP HDTVs,” comments Frank Roshinski, VP of Display Products of Tweeter. “Offering Samsung’s exemplary suite of DLP displays really helps our business and provides our customers with top-tier products they have grown to trust and love. Samsung is embracing the 1080p revolution and Tweeter is proud to be a partner.”
Samsung’s 88-Series offers the sophisticated 56” HL-R5688W pedestal DLP TV (MSRP $5,199) that enhances the look of any home theater set up. The set includes Samsung’s Cinema Smooth™ Optical Engine to provide super-high (1920 x 1080) pixel density and progressive scanning for cutting edge video-image quality. The high contrast ratio performance of 10,000:1 produces robust, vibrant colors, while Samsung’s enhanced Digital Natural Image Engine (DNIe™) produces a stunning picture from both analog and digital sources. The set is Digital Cable Ready (DCR) with a built-in CableCARDTM slot for enjoying the world of HDTV and most Cable HDTV.
About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.


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