September 16, 2005 in Social Responsibility News

SAMSUNG Offers The Ideal Combination Of Elegance And Functionality With New 20-Inch LCD Monitor

Irvine, CA -- Samsung, the world's leading manufacturer of TFT computer monitors and professional displays, announces a stunning new addition to its award-winning family of large-screen LCD monitors - the SyncMaster 204t. The SyncMaster 204t exceeds the requirements of the most rigorous computing applications and is targeted to business and home users alike who demand image quality perfection and a full feature set at an affordable cost. The SyncMaster 204t features Samsung's proprietary MagicTune™ technology and MagicRotation™ software, provides a generous 20.1-inch viewing area, a height adjustable stand, built-in power supply, analog and digital inputs and a sleek narrow bezel design. The SyncMaster 204t is currently available at retail and through Samsung's distribution channel across the U.S. with an Estimated Street price of $599.

"Samsung continues its honored tradition of offering best-of-breed technology at affordable price points with the introduction of the new SyncMaster 204t," states David Nichols, Director of Display Marketing for Samsung's Information Technology Division (ITD). "Samsung is utilizing its vast economies-of-scale and its understanding of the needs of users to deliver an outstanding combination of features and technology. Users are looking for reasons to upgrade their current computer display, and with the incorporation of the Magic set of technologies at a great price, the 204T represents a win-win situation for all."

The SyncMaster 204t employs Samsung's MagicTune and new MagicRotation technologies. MagicTune allows users the ability to adjust the monitor's settings with just a click of the mouse. Individuals have full control over all display features and the capability of saving various personalized display profiles for any environment or mode they are using. MagicRotation, an automatic pivot feature, allows users to change the orientation of the display and the video will automatically track the display's new orientation. MagicRotation provides users the automatic rotation capability to switch between landscape and portrait modes, for greater visibility of documents, Web pages and e-mail communications. The MagicRotation software gives users a rotation feature (0 to 90 orientation) facilitating optimum utilization of the computer display screen, better viewing and improved user productivity.

The 204t incorporates an exceptionally fast response time of just 16-milliseconds allowing for smooth, sharp and fast transitions of motion video. A fast response time ensures better performance of motion video, and produces smoother edges, clearer images and a more natural image response. Response time is a critical factor that consumers should consider when purchasing an LCD monitor. For users who require realistic image quality including motion video applications, 3D technologies, entertainment, gaming and Web design, the 204t offers an ultra-fine pixel pitch of 0.255mm and a maximum resolution of 1600 x 1200. This Vertically Aligned-LCD monitor delivers crisp, clean text and bright, vivid colors with a 700:1 contrast ratio, a brightness of 250 cd/m² and horizontal/vertical viewing angle of 170°/170°.

The SyncMaster 204t also gives users the option of using either a digital or analog interface for viewing images and text delivering a maximum of 16.7 million colors. The Digital Video Interface (DVI) guarantees a cleaner, crisper image and a more accurate representation of the original video information. . When used with an analog input, the 204t automatically adjusts the display parameters for optimum front screen performance. In addition, the 204t features an easily accessible one-button auto calibration system for control over the on-screen image allowing for accurate proportioning of screen geometry, and clock /clock-phase. The On Screen Display system features a comprehensive menu of controls for an accurate image reproduction.
Available in both silver and black cabinet colors, the picturesque Samsung SyncMaster 204t is endlessly accommodating. Featuring a narrow bezel design, a removable base and height adjustability, it is perfect for a crowded office or for the home user wanting to maximize space. This elegant and slim designed monitor features a built-in power supply for added space savings and is compatible with a VESA wall mount.

To ensure reliability and performance, Samsung backs the SyncMaster 204t with a three-year, parts and labor warranty, including the backlight as well as toll-free technical support 24 hours a day, 365 days a year. In addition, Samsung offers a three-year Advanced Replacement Program, three-year Repair and Return or Exchange and three-year Shuttle Exchange for hassle-free repairs.

For more information about Samsung's SyncMaster monitors or for the name of the dealer near you, contact Samsung toll free at 1-800-SAMSUNG or via the Internet at

About Samsung's Information Technology Division

Samsung Electronics America's Information Technology Division (ITD), located in Irvine, California, is the U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). Samsung's ITD markets a complete line of award-winning TFT and CRT display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets.

The Samsung Electronics America organization oversees the North American operations of Samsung's Consumer Electronics Division (CED) and Information Technology Division (ITD), as well as its subsidiaries including Samsung Telecommunications America (STA) and Samsung Semiconductor, Inc. (SSI).

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit

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