September 29, 2005 in Social Responsibility News

SAMSUNG Showcases Largest Premium LCD, OLED And Plasma Displays At Company's Global Road Show

NEW YORK, September 26, 2005 - Samsung Electronics showcased the world's largest plasma display panel (PDP) TV, measuring 102", the world's largest TFT-LCD TV, measuring 82", and the world's largest OLED display, measuring 40", at the company's 2005 Global Road Show in New York.

Designed to provide the ultimate home theater experience, the LCD and PDP products offer unrivalled functionality, with the highest quality display and picture resolution.

"The 102" PDP TV and the 82" TFT-LCD TV are a perfect combination of screen size and picture resolution," said Shin Sang-Heung, vice president of the Visual Display Division at Samsung Electronics. "Both televisions are the epitome of design and performance - a must-have for any serious home theater buff."

With its progressive scanning capability, the 102" PDP TV offers smooth video playback with a contrast ratio of 2000:1. The television also features the latest in Samsung's proprietary DNIe™ (Digital Natural Image engine) technology, which enables 68.7 billion displayable colors and a brightness ratio of 1000cd/m².

To ensure that the 102" PDP TV is always center stage, Samsung has included custom tallboy-style speakers and a matching specialized component rack. The unit's built-in SRS TruSurround XT Sound System, complimented by top of the range speakers, brings cinema sound quality directly into the living room.

The 82" TFT-LCD TV features a crisp, sharp image, higher resolution and reduced power consumption - all at a lighter weight than a plasma display. It also excels in performance. With less than 8 ms response time - a crucial indicator of a TFT-LCD TV's motion picture capability - smooth playback of even the most action-packed visual contents is assured. And with 1920 x 1080 pixel resolution and a 16:9 aspect ratio, Samsung's LCD TV supports 1080 progressive scanning, the highest possible HDTV resolution, offering twice the picture quality of a 1080 interlaced display.

The resulting image is exceptionally crisp and vibrant, with brightness of 500 nits (cd/m²), a contrast ratio of 8000:1 and 92% color gamut for the NTSC standard. The built-in HDMI port allows Samsung's 82" TFT-LCD TV to function as a computer display. The unit is exceptionally thin and light-- despite its unprecedented screen size, even by flat-panel television standards-- making it one of the most desirable display products available in the market.

In addition, Samsung is the first to develop the single-sheet, 40-inch active matrix (AM) OLED (organic light-emitting diode) for emissive flat panel TV applications. The high-definition-compatible OLED prototype has a wide screen pixel format of 1280x800 (WXGA) driven by an amorphous silicon (a-Si) AM backplane to permit faster video response times with low power consumption.

The new OLED prototype combines all of the traditional features of emissive OLED technology, including wide viewing angle, thin package size, no color filter and no backlight, with the enormous production infrastructure advantages of standard a-Si techniques.

Breaking traditional AM OLED size limitations, the new prototype offers a maximum screen brightness of 600 nits; a black-and-white contrast ratio of 5,000:1; and, a color gamut of 80 percent. Motion pictures with ultra-high quality images can be impeccably reproduced by skillfully employing OLED's rapid video response capabilities for image processing of HD-class resolution. The ultra-thin shape of the panels will allow future TV set designers to create televisions with a total thickness of only 3cm or less.

102" PDP TV

Basic World's Largest PDP TV

Resolution 1920x1080p Progressive Scan

Technology DNIe TM (Digital Natural Image engine)

Sound SRS TruSurround XT

Interface Complete Digital Interface HDMI Input

Design Oriental Style With Premium Glossy Black
Color 68.7 billion displayable colors

* Specifications are subject to change without notice.


Resolution 1920x1080 pixels (approx. 6.22 million pixels)

Screen Ratio 16:9

Color Gamut 92 %

Contrast Ratio 8,000:1 (dynamic contrast)

Brightness 500 nits (cd/m²)

Response Time 8 ms

HDTV resolution Max. 1080/60 progressive scan

(1080 horizontal scan lines of 60 frames per second)

Connectivity HDMI (2), PC (1)

* Specifications are subject to change without notice.

40" OLED Prototype Panel

Resolution 1280x800 pixels (HD-class)

Screen Size 40" (Diagonal)

Screen Ratio 16:10

Number of Pixels 3.07 million (# of RGB sub-pixels)

Max. Screen Brightness 600 nits

Shade Ratio 5,000:1

Color Reproducibility Min. 80% vs. NTSC

Response Speed Min. 1,000x faster than that of LCDs

* Specifications are subject to change without notice.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit

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