September 30, 2005

SAMSUNG Honors Inspiring Individuals from around the World as torchbearers for the Torino 2006 Olympic Torch Relay

September 30th, 2005 ( Seoul , Korea ) – For Samsung Electronics, a telecommunications innovator and Worldwide Olympic Partner, the countdown to the Torino 2006 Olympic Winter Games is heating up. Samsung, Presenting Partner of the Torino 2006 Olympic Torch Relay, has concluded a worldwide promotional campaign to select 1,900 torchbearers to run on its behalf in the Torino 2006 Olympic Torch Relay. Samsung torchbearers will comprise public figures such as world class athletes and celebrities as well as individuals with inspiring stories.
The Olympic Torch Relay begins in Rome on December 8, 2005 and concludes on February 10, 2006 at the Opening Ceremony in Torino. More than 10,000 participants will carry the Olympic Flame through all regions and provinces of Italy, covering approximately 11,300 km.
“I am thrilled to welcome these amazing people from around the world to my beautiful country to enjoy this once-in-a-lifetime experience of carrying the Olympic Flame,” said Alberto Tomba, Olympic ski legend and Samsung global athlete ambassador for the Torino 2006 Olympic Winter Games. “I know personally that it will be an experience they will never forget.”
Torchbearer Stories From Around the World

The story of 16 years old Guido Zandonà of Vicenza, Italy, has its roots in Greece, the birthplace of the Olympic Games. Part of a small sport association in the Veneto Region, called the “Olimpo Ski Team,” this skiing enthusiast is a descendant of the winner of the first Modern Olympic Marathon in Athens (in 1896), Spiridon Louis. Guido's family follows every Olympic Games and Olympic Torch Relay passionately, and Guido is overjoyed to honor his Olympic Champion great uncle by running with the torch in his home country.
In the U.S., Nils Magnuson won Samsung Electronics America's online contest to find “Cell Phone Samaritans” -- people who have used their mobile phones in emergency situations to help others. Nils won the honor of becoming a torchbearer because of a heroic, selfless act that saved the life of a woman in the mountains outside of Los Angeles . While mountain biking, Mr. Magnuson came across a woman under attack by a mountain lion. He was able to distract the lion and call local authorities, who arrived just in time to save the woman's life. Nils was selected to represent the many people who act heroically everyday using their mobile phones to help strangers, but usually go unrecognized.
The Canadian father and son team of John and Rob Sevick competed side by side in the “Samsung Race for the Torch” in Calgary, in honor of 14 years old John's ski jumping coach, Jindro Mayer, who tragically died just a few months ago. Together with his father, John earned a trip to Italy this winter by winning the race which consisted of a number of mental and physical challenges. John's ultimate goal is to compete at the Vancouver 2010 Olympic Winter Games.
In Austria , Joseph Wukovits was selected by the readers of the country's largest daily newspaper to become a Samsung torchbearer because of his work for charity. Joseph was instrumental in helping to build a system for bringing medical care to thousands of people in remote areas of Sudan in Africa. The avid runner, who finds the sport peaceful, said his meaningful journey with the Olympic torch in Rome will be run in honor of those he has helped in Sudan.
Samsung is proud to offer these inspiring individuals and many more with the opportunity to become part of Olympic history,” said Jong Yong Yun, Vice Chairman and CEO of Samsung Electronics. “We believe the Olympic Torch Relay for Torino 2006 will be a global celebration, which unites the world, with our torchbearers leading the way.”

About Samsung and the Olympic Games

Samsung Electronics Co., Ltd. employs approximately 113,600 people in over 90 offices across 48 countries. The company is the world’s third largest producer of mobile phones. Since 1997, Samsung has been the Olympic Partner in the wireless communications equipment category and continues its contribution to the Olympic Movement as a Worldwide Olympic Partner and Presenting Partner for the Torino 2006 Olympic Winter Games and Torch Relay. In Torino, Samsung will provide Olympic staff, volunteers, athletes and media with 8,000 official Olympic Games phones, featuring its state of the art mobile information service, Wireless Olympic Works (WOW), designed to help organize the largest and most complex sporting event in the world. Also in Torino, Samsung will host the Olympic Rendezvous @ Samsung (OR@S), a relaxing and fun destination for spectators, athletes and their families. The popular meeting place features a series of daily events and activities, as well as a showcase for Samsung’s latest wireless products. For more information, please visit the web site,

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