October 18, 2005 in Social Responsibility News

SAMSUNG Brings To Market New Advanced LCD Monitors With Ultra Fast Four-Millisecond Response Time

Irvine, CA -- Samsung, the world's leading manufacturer of TFT computer monitors and professional displays, showcases its technology leadership with the introduction of two new state-of-the-art LCD monitors targeted to business and home users. The new 17-inch SyncMaster 740BF ($399 Estimated Street Price) and the 19-inch SyncMaster 940BF ($499 Estimated Street Price) employ Samsung's award-winning design and performance and offer an industry-leading four-millisecond response time, making these monitors the ultimate display solution for multimedia-driven applications as well as anyone who uses motion video or streaming video. Both monitors will be shipping in mid November.

"As a global technology leader, Samsung continues to transform the display arena with cutting-edge innovations for business and home users alike at competitive price points," states David Nichols, Director of Display Marketing for Samsung's Information Technology Division (ITD). "As online and computer gaming and intense multimedia-based computing applications proliferate in today's marketplace, Samsung stays ahead of the curve offering best-of-breed display solutions with advanced feature sets. Utilizing lightening-quick response times, the new SyncMaster 740BF and 940BF empower users by offering the ultimate in image quality."
Designed for savvy business and home users, the SyncMaster 740BF and SyncMaster 940BF are the pinnacle of prestige and style. Both monitors utilize several of Samsung's proprietary technologies for enhanced viewing pleasure including MagicSpeed , MagicTune , MagicZone , MagicColor and MagicBright II .

Employing MagicSpeed technology, the monitors sport a four-millisecond gray-to-gray response time -- one of the fastest in the industry today. The ultra-fast response time allows for flawless picture performance when viewing multimedia-driven applications or engaging in computer gaming. The faster response time ensures better performance of motion video and produces smoother edges, clearer images and a more natural image response. Response time is a critical factor that users should consider when purchasing an LCD monitor. MagicSpeed reduces the ghosting and lack of focus that may appear on displays with a slower response time. MagicSpeed optimizes the image quality and response time for an ideal viewing experience.

To maximize image performance and user functionality, the displays feature MagicTune technology. MagicTune enables users to have full control over all display features with extensive color adjustment capability for an individual's personal viewing criteria. This produces the best onscreen performance for the optimal personalized viewing experience and allows users to save their personalized display profile.

Incorporating MagicZone technology, the SyncMaster 740BF and 940BF allow the user to select any area of the screen and change its characteristics. By paralleling the On Screen Display features, MagicZone technology enables users to customize the contrast, brightness, color and sharpness within the selected MagicZone window to their desired viewing preference.

Each monitor utilizes MagicColor and MagicBright II technologies. With MagicColor the monitor automatically selects the areas of the screen that may need color correction and selectively enhances that area. For example, MagicColor allows users to remove the unwanted glare of an image and bring back the natural color appearances automatically. MagicBright II allows the user to select the proper optimized setting of brightness, contrast and gamma correction for the specific media type that is displayed. Users can select from one of the following five modes: Game, Movie, Sports, Internet or Text. With just one push of a button, users can improve image quality for the specific media type being displayed.

Incorporating both analog and digital inputs, both displays deliver crisp, clean text and bright vivid colors. With their 700:1 contrast ratio, 300cd/m2 brightness, 1280 x 1024 resolution and 160-degree viewing angle, the 740BF and 940BF make even the most mundane task easy on the eyes.

Samsung backs all of its monitors with a three-year, parts and labor warranty, including the backlight as well as toll-free technical support 24 hours a day, 365 days a year. In addition, Samsung offers a three-year Advanced Replacement Program, three-year Repair and Return or Exchange and three-year Shuttle Exchange for hassle-free repairs.

For more information about Samsung's SyncMaster monitors or for the name of the dealer nearest you, contact Samsung toll-free at 1-800-SAMSUNG or via the Internet at www.samsung.com

About Samsung's Information Technology Division

Samsung Electronics America's Information Technology Division (ITD), located in Irvine, California, is the U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). Samsung's ITD markets a complete line of award-winning TFT and CRT display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets.

The Samsung Electronics America organization oversees the North American operations of Samsung's Consumer Electronics Division (CED) and Information Technology Division (ITD), as well as its subsidiaries including Samsung Telecommunications America (STA) and Samsung Semiconductor, Inc. (SSI).





About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.


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