November 10, 2005 in Social Responsibility News

SAMSUNG Printer Recognized as the Best Printer in Latin America

Seoul, Korea, November 10, 2005 : Samsung Electronics
Co., Ltd., the sole printer manufacturer in South Korea, was granted the
Best Product Awards in the printer category in awards sponsored by Latin
America’s two most authoritative IT magazines, PC World Latin America
Awards and Channel Awards.

PC World Latin America Awards, which identifies a number of digital products
based on their innovative technology and creative design, is the most
respected annual awards ceremony in Central and South America. This year,
the Samsung printer (Model: ML-2251N) received an exceptional review for
its advanced technology and creative technical development and was awarded
this year’s Best Office Printer Award. In addition, Samsung Electronics
received the Digital World Award given to the leading digital enterprise
and the best IT brand.

In addition, Samsung Printer (Model: ML-1610) accepted the Best Product
Award of 2005 in the printer category, given by the next leading IT awards,
Channel Awards. Channel Awards is sponsored by Central and South America’s
top five IT magazines, including Compu-Channel magazine, and significantly
impacts numerous IT enterprises worldwide.

Mr. Jong-Won Park, the head of Samsung Electronics Central and South American
operations said, “It is very meaningful that Samsung only took three years
to be awarded the Best Product Award over prominent competing brands since
entering the Latin American market. Samsung Printer’s high quality is
already well-recognized in US and European markets and now Samsung’s dedication
to quality has been reconfirmed in Latin America.”
Mr. Park added, “Samsung’s continuous initiative to expand the market
by offering hands-on experience has enabled our printer to be chosen as
the best out there. One major example would be Brazil’s brand shop, which
invited clients and consumers to benefit from Samsung’s digital products
exhibition. Moreover, we provided photographing and photo printing service
to patrons. All of these marketing efforts have provided us an opportunity
to get closer to our customers in Latin America.”
Samsung printer has also been selected as the best printer of 2004 in
China and Europe, and chosen as the “Choice Product of the Year 2005”
by the Ukraine Government this year.
About Samsung Electronics.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,
digital media and digital convergence technologies with 2004 parent company
sales of US$55.2 billion and net income of US$10.3 billion. Employing
approximately 113,000 people in over 90 offices in 48 countries, the company
consists of five main business units: Digital Appliance Business, Digital
Media Business, LCD Business, Semiconductor Business and Telecommunication
Network Business. Recognized as one of the fastest growing brands, Samsung
Electronics is the world's largest producer of color monitors, color TVs,
memory chips and TFT-LCDs. For more information, please visit
PC World Latin America 2005 Award.

PC World Latin America, a renowned IT magazine in this region, announces
winners of the PC World Awards every year in such categories as digital
products (home appliances, communication devices and other digital equipment),
services and technology by conducting performance evaluation in each category.
The Award includes the “Product of the Year Award”, which goes to the
most innovative product of the particular year, and the “Digital World
Award”, the top prize for the company that develops the widest range of
cutting edge products that will lead the digital era. In 2005, there were
210 contenders from 35 companies, among which 100 made it to the final
list of the best brands in all 18 categories. Companies participating
in this hotly contested competition were Apple, SONY, Dell, HP, Nokia,
Palm, Panasonic, Sony Ericsson, and Sharp to name just a few. A panel
of 19 judges, selected experts from 10 editorial teams of PC World Latin
America, took part in the assessment to choose the best in each category.
Channel Award 2005.

Channel Awards consist of the Best Product Awards for several categories,
which is bestowed to the most innovative high-tech products. The screening
to determine the Award winners is co-hosted by five major magazines of
Latin America, Compuchannel, Infochannel, Digital Market,
and Negocio Inteligente. This Award has a great influence in the business
sector as well as the community of distributors, system integrators and
IT resale/corporate businesses. Since the Award was launched in Puerto
Rico in 2003, its impact has increased significantly throughout Latin
America. Costa Rica was the host of the 2005 screening process to select
the best products and companies in Latin America. Samsung, HP, Cisco,
Canon, Toshiba, Palm, Benq and 3Com were among the 40 companies that showcased
their leading technology and products this year. Samsung participated
in 15 categories and won prizes in five of them.

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