January 07, 2006 in TV + Video News

SAMSUNG’S New DIRECTV® Receiver With Integrated LCD Screen Breaks New Ground And Saves Space

Las Vegas, NV - Samsung Electronics, a recognized innovator in HD convergence technology, introduces the future of versatile multimedia entertainment for the entire home: the FlipTop is a DIRECTV receiver with an integrated 10.2" LCD screen. Samsung's latest addition to its award-winning family of LCD display panels, this first-of-its-kind DIRECTV receiver has a unique swivel design with a backlit control panel allowing it to be mounted under a cabinet (mounting kit included) or on a table-top with the TV image and control panel icons always being illuminated right side up. That makes it the perfect all-in-one entertainment solution for the kitchen, bedroom, office or garage. The FlipTop will be on display during CES 2006 at the Samsung booth, #11033 in the Central Hall of the Las Vegas Convention Center and the DIRECTV booth, # 20950 in the South Hall 1 of the Las Vegas Convention Center from January 5th - 8th.

A diminutive powerhouse, the DIRECTV FlipTop exclusively by Samsung has a space-saving 10.2" profile. The built-in DIRECTV receiver and the 10 watts of stereo audio allows consumers to experience the full range of entertainment media without the need for a separate set top box or additional components such as DVD, VHS, or CD players. Consumers can enjoy access to over 250 available channels of DIRECTV® programming with digital quality picture and sound as well as up to 72 channels of XM Satellite Radio audio channels featuring music, news, sports and entertainment.

"Samsung is once again at the forefront of a rapidly evolving market," said Frank Romeo, Vice President of Marketing - Digital Set Top Box Products. "DIRECTV's 15 million subscribers and new customers are seeking compact, versatile flat panel displays as additional sets for rooms outside the traditional home theater space. The FlipTop combines Samsung's tradition of design innovation and technical leadership to offer an advanced content delivery solution for any room in the home."

The FlipTop offers a clear and bright Samsung LCD picture with a 16:9 aspect ratio. The folding configuration allows users to tilt or flip the screen for convenient placement and viewing from any direction. The front panel buttons are back-lit, and flip based on the TV's placement. Consumers can experience 10 watts of stereo audio through the integrated stereo speakers, or plug into the headphone jack. And a built-in AV input lets users connect additional entertainment devices. Additional features include a bilingual user interface (English and Spanish), 3 device universal remote and 3-day Advanced Program Guide® so you never miss your favorite shows.

The 10" FlipTop will be available in March 2006 at MAP $499.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.

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