March 31, 1999 in Social Responsibility News

SAMSUNG Electronics Develops Watch Phone

Seoul, South Korea - March 31, 1999 - The wrist-worn communicators we have enjoyed watching in science fiction and action movies are now on the market for consumers to use themselves. Samsung Electronics Co., Ltd. has come out with the world's first CDMA-based watch phone (model: SPH-WP10), which is scheduled to go on the market in April.

Significance of New Product
The SPH-WP10 is Samsung's first product developed as part of a market segmentation strategy designed to respond to the nearly saturated domestic market for wireless handsets. The new product signals new marketing approaches by domestic manufacturers to target specific generations of mobile telecommunications service users.

Samsung's CDMA-based watch phone is the smallest and lightest wireless terminal ever produced. It combines the functions of a digital watch with that of a wireless communications handset. The dynamic design for the new millenium conjures up images of adventure.

Although watch phones have been developed by Japanese makers, Samsung's product is the first to be put on the market.

Product Details
The SPH-WP10 comes with a miniature duplexer, super-small base-band analog processor chip and tiny fixed antenna. The product weighs just 39g (50g with battery) and measures only 67mm by 58mm by 20mm. As such it has been hailed as an important breakthrough in the battle for smaller and lighter wireless handsets.

Samsung's new watch phone offers 90 minutes of continuous call time and 60 hours of standby time. It is also loaded with all the features (30 in total) users have come to expect in a handheld phone, including voice activated dialing, phone directory, ear microphone, and vibration alert. It comes with a graphic LCD that displays the current use mode through animation.

User Convenience
Worn on the wrist, the SPH-WP10 offers exceptional portability and it is less likely to get lost or stolen than conventional wireless handsets. It also does not hinder people who are involved in playing sports, fishing, hiking or doing some other form of outdoor activity. Samsung officials expect their new watch phone to be a big hit with the youth market.

Samsung Electronics Co., Ltd., with 1998 sales revenue of about 16.6 billion dollars (US), is a world leader in the electronics industry. The Korea-based firm has operations in more than 50 countries with 60,000 employees worldwide. The company consists of three main business units: Multimedia & Home Appliances, Semiconductors and Information & Telecommunications. For more information, please visit our website,