May 24, 2006

SAMSUNG Commercializes WiMAX Service in the Croatian Market

SEOUL , 24 May 2006- Samsung Electronics Co., Ltd., a leading provider of modern telecommunication network products and devices, announced its agreement to team up with Croatia 's fixed operator H1, to rollout WiMAX to the Croatian market. The two companies entered a strategic partnership in February 2006, during the process of introducing the latest telecommunication equipment to the Croatian market. Samsung will be providing the Croatian market with the equipment and technologies for its upcoming friendly user trial service. The friendly user trial service will begin in Split , Croatia 's second largest city, followed by nationwide availability soon thereafter.
WiMAX trial in Croatia is considered to be historical as it will be the first actual commercialization of the 3.5GHz frequency in the European market . The standard WiMAX frequency in the European market is 3.5GHz , and is expected to expand greatly following the fulfillment of the contract between Samsung and H1.
Kitae Lee, President of Samsung Electronics Telecommunication Network Business, said “Samsung and H1 are proud to announce the upcoming friendly user trial service of WiMAX to the Croatian market. Samsung's leadership and H1's strong contribution in developing the Croatian telecommunication market will result in greater benefits for all of the Croatian residents and consumers.”
H1, the innovative operator serving the Croatian telecommunication market, continues to introduce the next generation services with the announcement of WiMAX service. H1's constant efforts to advance and improve the Croatian market will benefit the consumers, stimulate healthy competition, and ultimately contribute to the economic prosperity of Croatia .
Samsung Electronics has had successful experiences of introducing WiMAX technology to other nations. Samsung has entered contracts to supply WiMAX equipment to USA , Italy , Brazil , and Venezuela . With an extensive knowledge and history involving the telecommunication and network business, Samsung has truly paved the way to globalizing WiMAX.





About Samsung Electronics


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 200 5 parent company sales of US$ 56.7 billion and net income of US$ 7.5 billion. Employing approximately 113,600 people in 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com .



About H1


H1 – fixed operator is a leader in the process of telecommunication market liberalization in Croatia . In the first three months of commercial work, more than 30,000 citizens and about 1000 companies have become H1 customers. H1 employs 100 top experts in various telecommunication segments, but the number of actual associates is much higher due to the intense cooperation with partners throughout Croatia . H1 has a well established position on the Croatian telecommunication market, thanks to its well planned investments and clear business vision, directed towards the most actual telecommunication trends.


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