May 31, 2006 in Mobile News

SAMSUNG Launches Europe’s first T-DMB Mobile TV Phone to German Market through Debitel


Stuttgart, Germany - May 31st, 2006: Samsung Electronics, the Korean based leading mobile handset manufacturer, provided T-DMB (Terrestrial Digital Multimedia Broadcasting) phones to Debitel, one of Germany’s largest Mobile Service Providers, for the launch of Europe’s first commercial DMB based Mobile TV service in Germany.



Debitel’s DMB service will be available from May 31st, letting German enhance their FIFA World Cup 2006 experience by bringing it into mobility. People can watch World Cup Games exclusively with Europe’s first T-DMB phone, Samsung’s P900, in German market in June.



With Samsung’s famous and unique landscape view design, the SGH-P900 gives consumers a more ergonomic Mobile TV experience. In addition to crisp and vivid TV viewing, the SGH-P900 fully supports additional multimedia features including a 2 megapixel camera, music players, and Bluetooth technology. Its enhanced audio quality powered by dual speakers, digital power amplifier, and an external music key helps maximize the live broadcasting TV viewing experience.


Mobile TV service will be available in five major cities of Germany. The service will start in Berlin, Cologne, Munich, Stuttgart and Frankfurt and then will spread to more major German cities during the next month.


Paul A. Stodden, CEO of Debitel said, “German is an ideal market to be the first in Europe to launch the DMB mobile TV service. ‘2006 FIFA World Cup’ is taking place and people will enjoy watching live soccer broadcasts. With the help of our DMB service, our customers will not miss any of the action and excitement of the World Cup soccer matches. We are also delighted to work with Samsung and through this cooperation, becoming Europe’s first to commercially launch mobile DMB TV service “.


Kitae Lee, President of Telecommunications Network Business at Samsung Electronics said, “We are very pleased to introduce Europe’s first T-DMB mobile TV phones with Debitel, one of the most innovative mobile service providers, in Germany where the ‘2006 FIFA World Cup’ is being hosted. I firmly believe that the World Cup along with the newly introduced Mobile TV service will give us big momentum for growth.”



“We will continue to lead the global Mobile TV phone market with advanced technologies and ergonomic designs providing the best experience for mobile TV viewing.” he added.



Samsung Electronics has already provided satellite and terrestrial DMB phones in the Korean market. Samsung provided DVB-H (Digital Video Broadcasting ? Handheld) Mobile TV phones for Italian market and is actively cooperating with other European operators for future commercial launches of mobile TV services.



SGH-P900 Specification







Standard



GSM/GPRS (900/1800/1900 MHz) + EDGE







Camera



2 Megapixel Camera







Display



2.2” 240x320 262K Color TFT LCD







Features



Terrestrial Digital Multimedia Broadcasting (T-DMB)

Video Recording & Messaging (MPEG4 / H.263 / H.264)

Video Streaming

MP3/ AAC / AAC+

Dual Speaker / Digital Power Amp / External Music Key

Bluetooth / USB / PictBridge

Document Viewer / TV-output / BT Printing

128MB user memory, External Memory (microSD)











Size



94.5 x 47.5 x 26.6 mm







Weight



124 g





* Specifications subject to change without notice.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, please visit www.samsung.com



About Debitel

With almost eleven million customers in Europe, 8.7 million in Germany, debitel AG is one of the largest German providers of mobile telephony. As a network-independent service provider, debitel offers access to all four mobile networks, fast DSL access, individual tariffs for mobile and fixed-line telephony, and now mobile television and mobile music. In the customer segments, debitel is orientated towards individual customer requirements, and is the network-independent German market leader with regard to the marketing network, market share of customers, and image.

For more information, please visit www.debitel.ag/press


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