July 18, 2006 in TV + Video News

SAMSUNG’S FlipTop Breaks New Ground, Saves Valuable Space

Ridgefield Park, NJ - Samsung Electronics, a recognized innovator in HD convergence technology, shows the future of versatile multimedia entertainment for the entire home with its FlipTop design, featuring an integrated 10.2-inch LCD screen. This latest addition to Samsung's award-winning family of LCD display panels is the first-of-its-kind: a DIRECTV receiver that features a unique swivel design with a backlit control panel. This allows the unit to be mounted under a cabinet (mounting kit included) or on a table-top with the TV image and control panel icons always illuminated right side up.

"Samsung is once again at the forefront of a rapidly-evolving market," said Frank Romeo, vice president of marketing, Digital Set Top Box Products. "DIRECTV's 15 million subscribers and new customers are seeking compact, versatile flat panel displays as additional sets for rooms outside the traditional home theater space. The FlipTop combines Samsung's tradition of design innovation and technical leadership to offer an advanced all-in-one entertainment solution for any room in the home."

The Samsung DIRECTV FlipTop offers a clear and bright LCD picture with a 16:9, aspect ratio. The folding configuration allows users to tilt or flip the screen for convenient positioning and viewing from any direction, while the front panel buttons are back-lit and can flip based on the TV's placement. "The FlipTop allows consumers to bring DirecTV programming and XM Satellite radio anywhere in their home," said Richard Long, senior product marketing manager Digital Set Top Box Products, Samsung Electronics America.

With its space-saving 10.2-inch profile, built-in DIRECTV receiver and 10 watts of stereo audio, the FlipTop allows consumers to experience the full range of entertainment media without the need for a separate set top box. Subscribers can easily enjoy over 250 available channels of DIRECTV® programming with digital picture quality and sound, as well as up to 72 channels of music, news, sports and entertainment through XM Satellite Radio.

Additional features include a built-in AV input that allows users to connect additional entertainment devices, bilingual user interface (English and Spanish), three device universal remote and three-day Advanced Program Guide®.

The 10" FlipTop is currently available for MAP $499.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com


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