July 21, 2006 in Social Responsibility News

NASBA and SAMSUNG Electronics America Team Up to Broaden SAMSUNG’s Dedicated Channel Partner Network

NEWPORT BEACH, Calif. and IRVINE, Calif. - May 3, 2006 - NASBA, the Association of Channel Resellers, and the Information Technology Division of Samsung Electronics America Inc., today announced an arrangement to support membership in Samsung's Power Partner Program.

"NASBA's goal is to help Samsung and reseller members extend market reach through this arrangement," said Robert Danese, Executive Director, NASBA. "We have a significant, qualified community of resellers who will be closely matched with Samsung's partner profile needs, thus promoting a healthy and profitable relationship for both parties."

Samsung's Power Partner Program provides the resources that VARs need to help be successful and reach their sales goals. Partner benefits include special promotions, lead referrals, training and technical support, as well as collateral and marketing materials.

Power Partners are also given access to Samsung's award-winning line of information technology products including SyncMaster Monitors (CRT and TFT-LCD), laser printers, professional plasma products, and multi-function MFP products. Additional program details are available at www.samsungpartner.com.

The Power Partner Program enables Samsung to improve communications to key markets and provide compelling value propositions to partners and their customers, said Richard Hutton, Senior Channel Marketing Manager, Samsung Electronics America, Inc.

"One of the biggest challenges of managing channel programs is ensuring that you always have the depth and breadth of representation that you need as partners, product lines and markets evolve," Hutton said. "With NASBA's sizable membership, their custom services, and the new Digital Home/Edge Program, we'll be able to self-select partners that meet our needs, ultimately resulting in a beneficial relationship for everyone."

For more information, contact Robert Danese at 949-729-2259, x225 or robert@nasba.com.


NASBA -The Association of Channel Resellers - is the largest professional trade association for IT resellers in North America, serving over 14,000 member companies that are white box builders, integrators, VARs, and solution providers. We promote growth in the industry with research, promotions, unique member-only services, events, and business and strategic relationships. NASBA members, who account for a significant share of IT market sales in North America today, experience enhanced profitability through exclusive programs, services and
cost-saving opportunities. Visit www.nasba.com.

About Samsung's Information Technology Division

Samsung's Information Technology Division (ITD), located in Irvine, California, is a division of Samsung Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). ITD markets a complete line of award-winning LCD and PDP display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd., is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

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