July 24, 2006

SAMSUNG and Versus unveil the SAMSUNG E500 Versus

Seoul, Korea - July 21 st, 2006 - Samsung Electronics Co., Ltd., a leading provider and innovator of mobile phones, and Versus, the line that embodies Gianni Versace SpA at its most youthful, free spirited and daring, unveiled the new ‘Samsung Versus E500' mobile phone.



‘Samsung E500 Versus' combined Versus brand and the unique color of Samsung's original SGH-E500. SGH-E500 is a clamshell mobile phone integrated with 1.3 megapixel camera, Music Player and Bluetooth and comes originally in champagne-gold color.



‘Samsung E500 Versus' offers three color options; white and gold, white and antique pink, and black and silver.



It is expected that the ability of Versus to interpret the very latest trends in style and design and Samsung's excellence in the field of technological innovation will create truly enriching opportunity for both brands.



The prime objective of this alliance is to create a product targeting younger generation of consumers who pursue originality in terms of style, innovation and practicality.



The design members of Versus and Samsung will be actively engaged to work on a range of new projects arising from the convergence between fashion, multimedia and telecommunications.



The E500 Versus will be launched in Italian market at the end of August.


About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com


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