June 14, 1999 in Social Responsibility News

SAMSUNG Electronics Develops Core Chips for DVD

SEOUL, Korea - June 14, 2000 - Samsung Electronics Co., Ltd. has applied cutting-edge large-scale integration (LSI) design technology such as direct interface to develop and mass-produce chipsets for digital versatile disc (DVD) products. The devices in question include radio frequency amplifier, digital servo and data processor chipsets.

The company will begin by using the chipsets in Samsung model DVD players. Plans also call for expanding sales into China and the Americas in the second half of this year. It expects to supply a total of 1.2 million units this year.

Development of the chipsets took nearly two years to complete. Previously the company had to import all of these devices, so by producing them locally, company officials say they`ll save around US$150 million by 2002. Samsung is also now in a position to compete with Sony and Toshiba in the DVD chipset market.

With the advent of digital electronics products, the DVD chipset is emerging as a leading system LSI (non-memory) device. Although the market for these devices is new, it is forecasted to grow at least 80% a year, reaching about US$200 million in 2002.

The DVD is a 12cm, high-density optical disc for storing and playing back video and audio signals. It has a greater storage capacity and higher sound or picture quality than the CD or video CD.

About Samsung Electronics
Samsung Electronics Co., Ltd., with 1998 sales revenue of US$16.6 billion, is a world leader in the electronics industry. The Korea-based firm has operations in 46 countries with 59,000 employees worldwide. The company consists of three main business units: Multimedia & Home Appliances, Semiconductors and Information & Telecommunications. For more information, please visit our website, http://samsungelectronics.com


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