August 29, 2006

SAMSUNG Mobile Fuses 3G Power With ‘The Ultra Editions’

Paris, France, August 29th, 2006 : The face of 3G handsets changes today as Samsung, building on its heritage of delivering inspirational design matched with powerful functionality, unveils a new line of 3G mobile phones. Part of Samsung’s Ultra Edition design-led range, these stylish mobiles expel the myth that 3G handsets have to be cumbersome and heavy. Launched today at the Louvre Museum in Paris, the Ultra Edition 3G range includes the world’s slimmest 3G mobile handset ever, the Ultra Edition 8.4 (Z370). These groundbreaking mobile phones offer to maximize access to all of the benefits that 3G networks can offer, but with a look that is better than ever before.



The Ultra Edition 3G mobile range has been built upon the signature inspirational design concepts that Samsung has become famous for, the stylish slider, sophisticated clamshell and classic candy bar. Each design has then been further enhanced to empower the user to experience and fully engage with all of the content and applications that are currently available on 3G and some of them, on HSDPA networks.



Leading this classy collection is the Ultra Edition 13.8 (Z720), the world’s first and thinnest HSDPA slide-up mobile which fits in at a slim 13.8mm. This technology powerhouse comes packed with a 3 megapixel camera and auto focus for taking photos when and wherever they are needed. It also includes a sizeable 2.1” QVGA display and supports WAP 2.0 and HTML browsing. In order to fully enjoy all of the benefits of 3G, the Ultra Edition 13.8 also includes a second camera for video calling, whilst the document viewer, voice memo and PIM features will keep even the busiest executive on top of their workload. Whether you’re calling for work or pleasure, this mobile phone is guaranteed to make it an enjoyable experience.



Possessing an ultra slim depth of only 8.4 mm and weighing a mere 71 grams, the Ultra Edition 8.4 (Z370) is the world’s slimmest 3G handset and now sets the standard against which all others can be compared. This mobile houses a large landscape 1.93” TFT display with dual 2 megapixel and VGA cameras, making it the perfect accessory for those that love 3G video calling or can’t help but take the occasional self portrait. Capable of playing music with multiple audio formats and JAVA-enabled games, this connected candy bar is perfect for the entertainment lover in all of us. The document viewer, speaker phone, micro-SD card slot and host of PIM functions ensure that there’ll always be time for work as well as play.



Finally, completing the collection is the distinctive Ultra Edition 11.8 (Z620), the world’s slimmest HSDPA phone. This stylish device clearly fits into the slim stakes with a profile of just 11.8mm. Key features include an embedded rotating 2 megapixel camera with 3x zoom that is capable of taking photos from all directions and which can double as a video camera to shoot up to an hour of QVGA recording. The 2.3” QVGA display makes this handset perfect for viewing multimedia content and also doubles as a window for photo caller ID.



“For a long time a major barrier to consumer adoption of 3G has been the absence of handsets which are capable of delivering great functionality, with an attractive design. Today, we make sure that this barrier is erased with the European launch of the Ultra Edition 3G handsets,“ said Kitae Lee, President of Samsung’s Telecommunication Network Business. “These phones combine the best in design that Samsung has become known for, with a rich array of functions that will ensure people can get access to the widest range of applications and entertainment ? at the fastest speeds possible. With this launch, 3G is now most definitely sexy ? and Samsung is at the forefront of this.”



The Ultra Edition mobiles were created to strike the right balance between sharp attractive design and inner strength, performance and simplicity of use. Samsung’s Ultra Edition premium mobiles set a new industry standard, whilst maintaining the ultimate in signature Samsung design. For those who want the body as well as looks, the Ultra Edition range means that slim doesn’t have to be delicate, thanks to the use of new materials such as magnesium and fiber glass infused plastic in their design.



Samsung’s Ultra Edition 3G handsets will be available throughout Europe by end of this year. Please contact your local market representative for more information on specific network availability, variations and pricing.




The Ultra Edition 8.4 (Z370) Specification







Standard

GSM / GPRS (900/1800/1900MHz) + EDGE + UMTS





Camera

2 Megapixel Camera + VGA Dual Camera (3x Zoom)





Display

1.9” 220x176 262K Color TFT LCD Landscape Screen





Features

Video Recording & Messaging (MPEG4 / H.263 )

MP3/ AAC / AAC+ / e-AAC+

Digital Power Amp / Landscape Display

Bluetooth 1.2 / USB 1.1

Document Viewer

Speakerphone / Offline Mode / uSearch

20 MB embedded





Size

112 x 50 x 8.4 mm





Weight

71g





* Specification can change without any notice.





The Ultra Edition 8.4 (Z370) Specification








Standard

GSM / GPRS (900/1800/1900MHz) + EDGE + UMTS + HSDPA





Camera

2 Megapixel Camera (3x Zoom)





Display

2.3” 240x320 262K Color TFT (Sub LCD : OLED)





Features

Video Recording & Messaging (MPEG4 / H.263 )

MP3/ AAC / AAC+ / e-AAC+

Digital Power Amp

Bluetooth 1.2 / USB 1.1

Document Viewer

Speakerphone / Offline Mode / uTrack

20 MB embedded





Size

103 x 54 x 11.8 mm





Weight

96.5g





* Specification can change without any notice.




The Ultra Edition 8.4 (Z370) Specification








Standard

GSM / GPRS (900/1800/1900MHz) + EDGE + UMTS + HSDPA





Camera

3 Megapixel Camera + VGA Dual Camera (AF / 3x Zoom)





Display

2.1” 240x340 262K Color TFT LCD





Features

Video Recording & Messaging (MPEG4 / H.263 )

MP3/ AAC / AAC+ / e-AAC+ / WMA

Digital Power Amp

Bluetooth 1.2 / USB 1.1

Document Viewer

Speakerphone / Offline Mode / uTrack / uGo

20 MB embedded





Size

104.5 x 51.3 x 13.8 mm





Weight

80g





* Specification can change without any notice.


About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, please visit www.samsung.com


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