September 01, 2006 in Special Events News

SAMSUNG Proposes New Concept of Digital Home Interior at IFA 2006

Berlin, Germany — 1 st September, 2006 — Samsung Electronics Co., Ltd., a market leader in consumer electronics, introduces a new style of presenting its electronics by adopting digital home interior concepts with its innovative AV and mobile products.
At IFA 2006, visitors will be able to see and experience a true “Digital Home Interior” for the first time, where they can find Samsung's visually satisfying and elegant products harmonized and fit perfectly into the European trend and lifestyle concepts.
Samsung offers four different European home interior concepts to reflect various design identities based on unique European lifestyles. Based on its four European-based interior concepts, including Scandinavian and Mediterranean focused ones, Samsung's display shows a harmonious fit between the latest digital products of Samsung and various European home designs.
For this project, Samsung has worked with leading European furniture companies and interior agency such as Fritz Hansen of Denmark , and Poliform and Gervasoni of Italy and Tillberg Design of Sweden.



[Four Different Trends and Lifestyle Concepts]
Scandinavian Lifestyle

The design style is inspired by current trends in Scandinavian design with solid primary colors like natural woods and contrasting black elements.

Samsung's new FilterBright™ Plasma TV, with its new floor standing design home theatre system, will easily integrate with the interior of a Scandinavian styled home.



Mediterranean Lifestyle

The atmosphere is a cross between Mediterranean modernity and rustic summer living.

Both Samsung's DLP™ TV, with its home theatre system and beautifully streamed LCD TV will reflect a Mediterranean-type bright and peaceful lifestyle.
Contemporary European Trend

This is a space for the young and tech-savvy singles or couples living in fashionable and trendy neighborhoods.

The world's first Blu-ray DVD Player and stylish designed LCD TV will be displayed to deliver life-like images with Full HD 1080p resolution.



Oriental Trend

Traditional and ancient culture meet high-end technology in a startling setting.

Samsung's exquisitely designed LCD TV and home theatre system package fit perfectly in this oriental décor of home interior.



[Leading furniture companies in Europe of this project]
Fritz Hansen – Denmark : A distinctive and exclusive brand with a strong focus on lifestyle.

Fritz Hansens' 4 core value for design




- TIMELESS AND RELEVANT IN TIME

The design has to be timeless in aspiration and relevant in time. Solutions should be timeless simplicity rather than chasing short-lived trends.



- PURE


Searching for beauty - appealing to the heart - in timeless simplicity, minimal excellence and quality detail.



- ORIGINAL

The design should always be unique through a strong visual clarity and honest in its promise. The design should be innovative in form and function.




- SCULPTURAL

Each design object should be seen as a three-dimensional sculptural object with a high aesthetic quality and a uniqueness of its own which is acknowledged by its obvious and immediate recognition.



Poliform – Italy : Poliform is an Italian furniture manufacturer that focuses on tradition of craftsmanship and furniture making.

Poliform's mission, is to interpret solutions for the entire home, from libraries to wardrobes, to beds to compliments.

Poliform offers a contemporary, timeless aesthetics accessible to a large portion of the marketplace.



Gervasoni – Italy : Gervasoni is an Italian furniture manufacturer. The focus on craft quality, respect for the environment, the constant search for new materials and the coordination of possibilities are all elements in an ideal system. These guidelines not only supports corporate policies but produces a timeless array of collections from classic to ultra-modern in style.


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