September 14, 2006 in Mobile News

SAMSUNG Introduces The Ultimate Style for Your Pocket: The Card Phone II

Seoul, Korea - September 14, 2006 : Samsung Electronics Co., Ltd, a global leader in telecommunication network systems and handsets, launches the SGH-P310 to the world. Following the global success of the wildly popular SGH-P300, better known as the ‘Card Phone’, the SGH-P310 comes with a newly designed exterior and a revamped abundance of features to take the throne as the ‘Card Phone II’.




Samsung’s P310 offers superior portability with its slim and wide form factor. Designers and engineers managed to trim the Card Phone II to a mere 8.5mm in thickness. The P310 shed the P300’s retro look and wrapped itself in an elegant black color. Resembling a simple and clean credit card, the P310’s modern design is sure to attract the fashion-conscious and working professionals. The exquisitely designed P310 is the perfect companion for business users who desire a stylish premium feather-light mobile to serve their needs anytime, anywhere.



Hidden underneath the slim outer beauty are assortments of advanced features. The 2 megapixel camera managed to fit in with the music player and video player. The phone stores and saves your favorite tunes on the embedded 80MB memory and in the available external memory slot. It also offers ultimate freedom and control with Bluetooth® connectivity. Users can navigate their way around on the large 1.9” 262K QVGA color screen using a new touch sensor soft key. An included case provides extended battery life to power the P310.



Kitae Lee, President of the Telecommunication Network Business at Samsung Electronics, says “Samsung’s new Card Phone II is loaded with the latest multimedia features with a unique iconic design. Its mini compact size with essential multimedia features meets our highest standard of quality.” He adds, “Samsung mobiles have come a long way in mobile design and technology. We will strive to deliver the right balance of cutting-edge technology and superiorly designed mobiles to the market,” added Kitae Lee.



The SGH-P310 will be launched to the European market in late September, followed by the Southeast Asian market in later October.



About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 113,600 people in 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs.

For more information, please visit www.samsung.com


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