November 01, 2006 in Social Responsibility News

SAMSUNG Unveils Sponsor Activation Plans for the 15th Asian Games Doha 2006

Doha, 1st November, 2006 : With only thirty days remaining, sports fans from across Asia will celebrate the long anticipated opening ceremony marking the start of the 15th Asian Games Doha 2006. An essential contributor to the event is Samsung, one of the world's most powerful and fastest-growing technology companies.




As a Prestige Partner of the 15th Asian Games, Samsung's partnership includes exclusivity in the audio/visual, white goods and mobile phone categories.



Since 1986, Samsung has been a Sponsor of the Asian Games. This year that support continues, as Samsung unveils its sponsor activation plans, which contain a unique combination of activities. As the exclusive multi-category Prestige Partner in the audio/ visual equipment, household appliances and mobile phone categories for the 15th Asian Games, Samsung will provide 8,189 products in total, consisting of 3,549 A/V (TV, Video Camera and DVD/VCR Combo), 2,772 mobile phones, 1,868 household appliances (Fridge, Washer and Microwave), which will be used at the Games' venues throughout Doha. This will ensure the smooth running of the most anticipated Games in Asian sports history.



"Samsung is a strong supporter of sporting events because - like its technology and products - sports plays a vital role in bringing people and cultures together," said Mr. Jong-Yong Yun, Vice Chairman and CEO of Samsung Electronics. "As a Prestige Partner for the 15th Asian Games Doha 2006, Samsung is proud to contribute to promoting friendship and unity in the biggest sporting event in Asia."



Samsung has the honor of selecting the Asian Games' Most Valuable Player (MVP) by awarding the most deserving athlete with the Samsung MVP Award. The MVP award ceremony will form part of the Closing ceremony, and will be presented to one MVP and four finalists who will be selected by a high profile committee and an accredited media poll.



Samsung is also gearing up for a number of other interactive sponsor activities during the Asian Games, as it hosts a digital gallery at the Aspire Indoor Hall and a Samsung Lounge at the Main Media Center.



The Samsung Digital Gallery, measuring 185 square meters will comprise a unique display of some of the most technologically sophisticated products in the world. The gallery will be divided into zones dedicated to various categories within Samsung's expertise, such as digital media, lifestyle and mobile, among others. The products include 40" and 46" LCD TV models that support full HD resolution (1920x1080p) - double the previous best HD performance (1366x768, 1080i), the world-first four-cooling refrigerator "Quarto" and a diverse line-up of six ultra edition phones leading in the global mobile handset market of 2006. The Samsung Digital Gallery will also feature various other promotional activities, allowing visitors the opportunity to sample some of Samsung's innovative creations.



The Samsung Lounge will act as a media center and the base of information sharing and interview coordination. The 100 square meters Lounge will consist of a catering area, product showcase, free internet station and free dial access from Samsung's latest mobile phones. The Samsung Lounge users will also have the opportunity to relax, as they watch games on the LCD screens available, or listen to soft music playing in the background.



Samsung's sponsor activation plans do not stop here. Samsung has launched an extensive outdoor advertising campaign with new kinds of media in Doha which includes a wrap advertisement on the Qatar National Olympic Committee's building and a widespread print advertising plan covering all major publications in markets ranging from Iran through to Pakistan.





About Samsung and the Asian Games

For almost 20 years, Samsung has been a dedicated supporter of major sporting events across Asia and the world. Samsung is a long-time supporter of the Asian Games, beginning as a local sponsor of the Seoul 1986 Asian Games and continuing as a local sponsor for the Hiroshima 1994 Asian Games. Samsung's full commitment to the Asian Games started from 1998 participating as an official partner of the Bangkok Asian Games and as a multi-category sponsor in the Busan Asian Games in 2002.



Samsung highlights sports sponsorship as a platform to raise brand awareness and build a reputation for excellence in corporate citizenship. Samsung's extensive support of sports, including the Asian Games, is based on its corporate values that celebrate peace, encourage friendly competition and promote unity among people of all cultures.





About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information www.samsung.com


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