January 08, 2007 in Mobile News

Choices, Choices: Slim, Sleek And Fits In A Pocket; Or Built-In Slide-Out Speakers

LAS VEGAS - January 8, 2007 - Samsung Electronics, an award-winning innovator in portable digital audio, offers a stylish pocket-and-gym friendly MP3 Player, K3 Digital Audio Player, a CES 2007 Innovations Award Honoree, and Samsung's slimmest player to date. In addition, Samsung recently released a unique model, with all the features of the K3 model and the addition of built-in slide-out speakers, the Samsung K5 Digital Audio Player, also a CES 2007 Innovations Award Honoree.



The Samsung K3 MP3 player, at .27-inches thick, can fit into any pocket with ease. The slim design paired with its light weight makes it the perfect fitness companion for running and the gym. The one-button design makes for a simple stylish exterior that instantly lights up into a 1.8-inch OLED screen, and lights up in icy blue and white to reveal a full navigational array.



"Samsung is always looking to offer consumers portable digital audio products that not only break new ground in performance, but also in overall design and appearance," said Dongsoo Jun, Senior Vice President & General Manager of the Digital AV Division, Digital Media Business, Samsung Electronics Co., Ltd. "The K3 and the K5 MP3 players share a similar design and interface, but also have their own uniqueness, each designed with a different consumer in mind. We aim to deliver products that allow consumers to choose how and when they listen to their favorite music."



The K5 MP3 player takes the same interface and features of the K3 model and adds built-in slide-out speakers. Most MP3 players are a solitary experience. Either you plug in ear buds or you have to lug around bulky, external speakers in order for anyone else to hear. The Samsung K5 model offers small clear speakers built right into the sleek, compact device that easily slide out with a push of the thumb.



Now consumers can entertain guests with a big sound out of a small package. The K5 MP3 player is able to stably sit on a flat surface providing the ultimate portable shareable scenario, great for travelers and hotel room entertaining. For on-the-go users, the K5 unit still offers them the option of listening to their music privately with a set of bass rich snug fitting ear buds.



Both the K3 and K5 players offer consumers a simple to use menu and navigation system and add features such as a JPEG viewer to create personalized slideshows set to music and a built-in FM radio tuner. The K5 model, thanks to its built-in slide-out speakers also has an alarm clock function, which makes it the perfect companion for travelers who wish to wake up to their favorite tune.



The K3 and K5 players support a variety of music subscription services including popular services such as Napster, Rhapsody and Yahoo! In addition, the K3 and K5 models support MP3, WMA, DRM10 and JPEG formats giving consumers the freedom to listen to music the way they want to.



The K3 player features up to an impressive 25 hours of battery life and comes in models with 2GB, 4GB or 8GB of flash memory while the K5 model offers up to a hearty 30 hours of battery life using the earphones, or six hours in speaker mode.



Samsung's K3 model will be available in March 2007 in 2GB, 4GB and 8GB capacities.



Samsung's K5 MP3 Player is available now at MSRPs of $149.99 (1GB) $179.99 (2GB) and $229.99 (4GB) (U.S. Market).
Samsung at ICES 2007

To see Samsung Electronics' complete ICES 2007 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at www.samsung.com/icespress.

B-roll product footage is available at http://samsung.feedroom.com.



About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.



About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com


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