February 12, 2007 in Mobile News

SAMSUNG Premiers Stunning Range of Smart phones on European Stage

Barcelona , February 12th, 2007 - Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, today showcased, two standout smart phones, the SGH-i520 and SGH-i600, as part of its impressive lineup at 3GSM World Congress. Both phones are early examples of Samsung's forthcoming smartphone lineup, which will accentuate a harmonic blend of technology and artistry. This inspirational range of smart phones will be available throughout Europe in 2007, offering the convenience of a slim, yet powerful phone with ease of use ensured by its advanced messaging capabilities.
The new Symbian & Windows OS smart phones blend a plethora of functions with a slim, trendy design to ensure users have a phone to be proud of. Samsung's i520 and i600 handsets are set to prove that even the most functionally advanced handsets can impress consumers across Europe . The i600 has already enjoyed particular success in the European market.
The new smart phones feature all of the innovative functions needed by today's mobile users, whether it is a busy chief executive or a style conscious consumer. Each handset in the range combines a multitude of features and functions while making sure that it has the looks to match: whether it's the slim, desirable model loaded with multimedia, such as the i520, or the i600 with High Speed Downlink Packet Access (HSDPA) and WiFi providing the best connectivity for internet and email . The Samsung smartphone range has also been further improved by the integration of easy to use, quick messaging functions with a user-friendly design.
“Modern consumers are increasingly looking to use one device that easily plugs into their life, whether it's for work or play. Today's smart phones not only have to be super smart but also have to look good for fashion-savvy consumers - they won't accept anything less. Samsung is delivering on this demand with the launch of this sleek range.” said Geesung Choi, President of Samsung's Telecommunication Network Business . “Samsung's smart phones not only ensure you can choose the platform and look that you prefer, but also that, no matter what choice you make, Samsung's market-leading design and functionality are always present.”
Samsung SGH-i520

The sleek and stylish Samsung i520 smartphone is a super-slim slider handset, measuring just 17.9mm and weighing in at a mere 99g, guaranteed to bring a new degree of efficiency to your connected world. The new smartphone i520 uses Symbian OS Version 9.2 (S60 3 rd Edition Feature Package spec 1) to access the internet and download content up to five times faster than competing models, while also supporting 1.8Mbps HSDPA technology and featuring a sophisticated touch-sensitive key pad for convenient use and attractive design.
The i520 is designed to make all users' online life as convenient and enjoyable as possible. It supports a 2 megapixel camera and a 2.3” wide screen to show the entire internet page, similar to a regular PC view. Meanwhile, the Bluetooth ® 2.0 EDR provides high-speed data transmission, while the phone is based on the Vodafone customized UI (TPP VCP), adapted from the Symbian/S60 operating system. This super-slim function packed mobile is the perfect tool for users who want to chat, read, and send emails from their mobiles.


Samsung SGH-i600

The i600 is the first product in the Ultra Messaging line and Samsung will introduce stylish yet powerful messaging devices to the market in 2007. Measuring only 11.8mm and weighing a mere 105g, the Samsung Ultra Messaging i600 is the world's thinnest 3G smart phone with a full QWERTY keyboard. It blends the feature-rich, desktop functionality of the Windows Mobile 5.0 platform with extensive multimedia capabilities to help people work on the go, stay in touch with family and friends or just have fun.
The Samsung Ultra Messaging i600 supports the HSDPA network for faster data transfer speeds, as well as seamless communications through high-speed connectivity via Wi-Fi and Bluetooth 2.0 EDR. It is also the first smart phone to support web applications such as podcasting and RSS Reader.
A key feature of the continuing success of the Ultra Messaging i600 is its QWERTY keyboard with wheel key, perfectly designed for composing messages or e-mails. In addition to this, the customized thumbwheel makes navigation simpler than ever.
The i600 is already available in several European countries and the i520 will be introduced in the second quarter of this year.





About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


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