March 13, 2007 in Mobile News

SAMSUNG Teams Up With Beyoncé for Ultra Music (SGH-F300)

Seoul, Korea, March 13, 2007 - Samsung Electronics Co. Ltd., an innovator in the mobile industry, announced the collaboration of its Ultra Music (model name: SGH-F300) with Beyoncé, world's renowned actress and artist. Samsung and Beyoncé will participate in TV commercials, advertisements, global concert tours, and other co-promotional activities.

Samsung's Ultra Music TV commercial, starring Beyoncé, will kick off the campaign globally in April, starting from Europe and CIS and expanding to other countries where Samsung Ultra Music phones are available. In addition, Ultra Music mobile users will have exclusive access to Beyoncé's latest hit "Irreplaceable," which comes embedded in their mobile phones.

Samsung mobiles cover a wide range of consumer needs with the right balance of stylish designs, form factors, and the latest technological features. Beyoncé is a talented individual who has shown her versatility in the entertainment industry through music, acting, and as a fashion icon.

Samsung Ultra Music F300 novel dual-face handset design is fresh, unique and stylish. On one side is a large, clear screen with a sweep touch key that makes music control simple, intuitive, and fun. Flip over to the other side for a Samsung mobile phone that has built its reputation on quality, functionality, and usability.

The F300 is a complete music player phone with superb sound quality. It is equipped with a digital power amp and offers a dedicated music user interface for a quick and easy way to navigate through the play list. In addition, the Ultra Music F300 includes a stereo FM radio and a Quick PC Sync function, allowing users to easily create and organize their music library. Samsung's Ultra Music F300 is still rich in extra features consumers have come to expect, including a 2.0 mega-pixel camera, and microSD™ slot for memory expansion - all of this in a extremely portable 9.4mm slim profile.

Geesung Choi, President of Samsung Electronics' Telecommunication Business, explained: "The Ultra Music is the perfect solution for all music lovers on the move. The combination of superior sound quality, dedicated user-friendly music controls, and mobile phone features will drive today's music phone segment."

He added: "Samsung is thrilled to be working with Beyoncé because we share a lot in common - both have strong passion for music, video and entertainment, and are considered icons in our respective industries. We both aspire to deliver seamless satisfaction, bring music to life"

About Beyoncé

Beyoncé is an 11 time Grammy Winner whom has sold over 100 million albums on Music World/Columbia Records. On April 3rd, she will release her B' Day Deluxe album and B' Day Video Anthology.

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