March 27, 2007

SAMSUNG Unveils its Third Fusion Semiconductor - Flex-OneNAND™

Taipei, Taiwan - March 27, 2007: Samsung Electronics
Co., Ltd., the leader in advanced semiconductor technology, announced today
at its annual Mobile Solution Forum in Taipei a new fusion semiconductor
that enables consumer electronics (CE) designers to use both types of NAND
flash memory - single level cell (SLC) and multi-level cell (MLC) NAND -
in the same device for the first time.



The Flex-OneNAND??fusion semiconductor is a single silicon chip with
new Samsung software that permits CE designers to use a single-die solution
for providing either SLC or MLC functionality or a combination of both.
This enables much greater flexibility in memory utilization through the
easy modification of a CE product even after the original design has been
completed.


The faster read and write capability of SLC NAND flash makes it more
effective in processing the ?쐁ode??data used primarily in device boot-up
and data downloading, while the greater cost efficiency of MLC NAND makes
it more attractive in large-content storage functions. Samsung?셲 Flex-OneNAND
not only gives CE designers the flexibility to efficiently modify the
memory component within a digital device late in the design cycle, but
it also reduces the area needed for the memory on the print circuit board
and improves performance by diminishing transmission noise.


With Flex-OneNAND, Samsung?셲 fusion semiconductor initiative has entered
a third evolution, signifying the increasing importance and added value
of semiconductors in the design of digital devices.


Samsung plans to begin producing the 4Gb Flex-OneNAND next month.


About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,
digital media and digital convergence technologies with 2006 parent company
sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately
138,000 people in 124 offices in 56 countries, the company consists of five
main business units: Digital Media Business, LCD Business, Semiconductor
Business, Telecommunication Network Business and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung Electronics
is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit
www.samsung.com


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