May 09, 2007 in Special Events News

SAMSUNG Unveils Its Total Kitchen Solution And Cooks Up A Promotion With Disney•PIXAR At KBIS

LAS VEGAS - May 8, 2007 - Samsung Electronics, an innovator in home appliances, further cements its commitment to the home appliance industry by unveiling a Total Kitchen Solution, featuring two new product offerings. With its launch of the Electric Range and Dishwashers in the US market, the company now offers consumers a total suite of kitchen appliances, which includes over-the-range microwave ovens and the highest-rated refrigerators in the J.D. Power and Associates customer satisfaction survey.
Samsung's new kitchen and laundry solutions will be showcased at the 2007 Kitchen and Bath Industry Show (K/BIS), May 8-10 in Las Vegas. The Samsung booth (#C5613) will feature a 2-story "open house" that will highlight the advantages of Samsung's new VRT™ (Vibration Reduction Technology) Washing Machine. Visitors can experience Samsung design and innovation in the kitchen and in laundry, as well as enjoy cooking demonstrations by well-known culinary expert, teacher and chef Lee Anne Wong, recently featured on Bravo's Top Chef.
In addition, Samsung collaborates with Disney•Pixar on a promotion surrounding the launch of the company's French Door Refrigerator and the studio's new animated movie, Ratatouille, which is set in Paris. At Samsung's booth, spectators can watch trailers of the movie in a Ratatouille-themed vignette that highlights Samsung's new Total Kitchen Solution.
"Samsung is committed to developing high performing, beautifully designed home appliance products. Consumers can now fully experience Samsung's kitchen solutions with the launch of its new line-up of free-standing electric ranges and dishwashers," said James Politeski, vice president of sales and marketing for the home appliance division at Samsung Electronics America. He added, "The Samsung brand has become synonymous with innovation and our new line of home appliance products demonstrates how Samsung technology and design improves the way you cook and clean."
New Products from Samsung
" The French Door Refrigerator offers bigger space and better storage with 26 cu. ft. of space. Samsung's TWIN Cooling System™ allows each cabinet to be individually controlled and sealed - to help ensure optimum humidity and no mixture of odors between compartments. The Energy Star refrigerators are currently available at a MSRP ranging from $1,499 to $1,899.
The Electric Range features AirVection™ technology for a professional baking experience at home, and SteamQuick™ technology for easy clean-up without scrubbing. The new line-up has the largest capacity oven in the market at 5.7 cu. ft. and will be available in the 3rd quarter at a MSRP ranging from $899 to $1,299.
The over-the-range microwave ovens come in a range of designs that match Samsung's suite of kitchen appliances. The line-up consists of product offerings with 1.8 cu. ft of space, and sensor cooking. Samsung's new line-up will be available in the 3rd quarter at a MSRP ranging from $248 to $348.
Samsung's new line of Dishwashersis stylish and quiet, and available in matching finishes with other Samsung products in the Total Kitchen Solution. The new products contain innovative features, such as a digital leakage sensor and fan-driven condensation-type drying system. The products will be available in the fourth quarter of 2007 at a MSRP ranging from $699 to $999.
The VRT™ Washing Machine features advanced Vibration Reduction Technology which reduces the vibration and noise caused by unbalanced loads during the spin cycle of conventional front-loading washers. The extra-large capacity laundry machines also include SilverCare™ technology which is a great option for removing odor-causing bacteria from colors and delicates in cold water without bleach. It helps keep garments looking their best by minimizing fading and the tattering effects of hot water. The VRT Washing Machine is currently available in Tango Red, Onyx Blue, Stratus Gray and Neat White at a MSRP ranging from $1,299 to $1,399.
Disney•Pixar Alliance

Samsung is excited to support the theatrical release of the animated feature film, Ratatouille, from Walt Disney Pictures and Pixar Animation Studios. Directed by Academy Award®-winner Brad Bird ("The Incredibles"), Ratatouille is the hilarious tale of a rat named Remy who dreams of becoming a great chef despite his family's wishes and the obvious problem of being a rat in a decidedly rodent-phobic profession. Samsung's collaboration with Disney•Pixar will include a national promotion tour that features Samsung's home appliance and plasma TV products and a sweepstakes beginning in May. Ratatouille opens in theaters nationwide on June 29, 2007.
About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business areas: Digital Media, Telecommunication Network, Semiconductor, LCD, and Digital Appliance. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.
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