October 01, 1999 in Social Responsibility News

SAMSUNG Telecoms UK Website Shortlisted for Top International Design Award Website Scores High Against Strong Competition at the Cannes Lions International Advertising Festival '99

Business telecommunications specialist Samsung Telecoms has had its new UK corporate website shortlisted for one of the world's leading design awards at the 45th Cannes International Advertising Festival.

Samsung Telecoms' website was a finalist for the 'best corporate information' award in the Cyber category at the Festival, which is regarded as the Olympics of the advertising and creative design world, with over 500 websites and new media entries.

In making the shortlist of nine sites, Samsung Telecoms beat off competition from the websites of leading international brand names including BMW, Swatch, FIAT, Alfa Romeo, SAAB, Citroen, Sony Europe, Nikon, Daewoo and British Airways.

The site was devised by Samsung Telecoms' marketing team, with design and implementation done by Manchester-based agency Stuart Lawrence. The site went live earlier this year.

Michael Clark, Samsung Telecoms' marketing general manager, commented: "It's very gratifying that our work on the website has been recognised in this way, especially given the strength of the competition from world-leading companies. When redesigning the site this year, we tried to make it as usable and intuitive as possible, and this work has paid off."

The site's redesign followed the establishment of Samsung Telecoms in 1998, when Samsung purchased Securicor Telecoms from the Securicor Group. The company sells the Samsung DCS range of business telephone systems in the UK.

The Samsung Telecoms site is at http://www.samsung-telecoms.co.uk


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