January 06, 2000 in Social Responsibility News

SAMSUNG Electronics Develops The High Definition Digital TV

SEOUL, Korea - January 6, 2000 - Samsung Electronics Co., Ltd. is recognized for having the most sophisticated display technology and was the industry's first to come out with a commercial model of digital TV. Now, the company has combined its strengths to develop a super-high-definition TV that uses a new type of imaging device. The new product has gotten the attention of the world TV industry.

Samsung Electronics developed a digital TV with Ferro-electric Liquid Crystal Display (FLCD). The new product weighs just 30Kg, just one-third the weight of a 37" TV with Braun tube also FLCD has only two-thirds the bulk of conventional TV.

Samsung's new TV has semiconductors that operate differently according to the amount of electrical power flowing through them. As a result, the product can reproduce the brightness and clarity that are very close to natural colors.

Samsung Electronics will unveil its new digital TV for the first time at the Winter Consumer Electronics Show, which opens in Las Vegas January 6-9.

The Ferro-electric Liquid Crystal (FLC) panel used in the new Samsung digital TV was developed by Displaytech, Inc. of the US. Samsung Electronics is the first company to adopt FLC panel to TV application.

Importantly, a 43" model of Samsung's FLCD TV weighs 30 kilograms, just one-third the 90 kilograms of a 37" direct view CRT TV. The plasma display panel (PDP) TV has gotten a lot of attention for wall-hanging application. A 42" PDP TV weighs 45 kilograms, making the new Samsung FLCD TV an attractive alternative for installation on the wall or ceiling.

Samsung Electronics is marketing a completely flat TV with progressive scan system, capable of playing back digital broadcasts. With the FLCD TV, the company has another new concept model for the marketplace.
Thus, Samsung Electronics now has the largest variety of digital TV types, which are the FLCD, Projection and Flat. The company is well positioned to respond to changes in the digital TV market as it forms worldwide. As such, Samsung Electronics has strengthened its leading position in digital TV market.

Samsung Electronics has already completed development of a 43" FLCD TV and will complete a 50" model. These products will be exported under the pet name, Tantus FLCD TV. The company expects to begin making large-scale shipments in the second quarter of this year. Most exports will initially go to the US, where a market for digital TVs has already formed.

About Samsung
Samsung Electronics Co., Ltd., with 1998 sales revenue of US$16.6 billion, is a world leader in the electronics industry. The Korea-based firm has operations in 46 countries and employs 54,000 people worldwide. The company consists of three main business divisions: Multimedia & Home Appliances, Semiconductors and Information & Telecommunications. For more information, visit the website, http://www.samsungelectronics.com


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