August 14, 2000 in Social Responsibility News

Samsung Celebrates One Month to Go with Opening of Exhibition Centre and Free Mobile Calls

SYDNEY, Australia - August 14, 2000 Samsung Electronics, Worldwide Olympic Partner, today launched a free, fun, interactive information and exhibition centre in The Rocks. Called Samsung Digital @ The Rocks, the venue showcases Samsung's latest digital mobile phones, and is set to become a prime tourist attraction for Australians and international visitors in the lead up to, and during the Games. Free activities for visitors include three minute Share The Moment phone calls to anywhere in the world, souveneir photographs on Olympic-themed backdrops, and regular viewings of historic Samsung Olympic Games films. "Samsung Digital @ The Rocks brings together our best, and our world-first mobile phone technology in a unique Sydney heritage landmark building integrating the past with the future and providing an interactive, fun, Olympic-themed experience for all visitors to The Rocks district," said Il-Hyung Chang, Vice President and Head of Olympic Projects for Samsung Electronics. Director of Telecommunications Samsung Australia, Mr Les Chapman, said the arrival of cellular mobile in the last two decades has sparked a communications revolution and that Samsung is committed to leading the way in mobile phone technology. "Thanks to a strong commitment to R&D, Samsung has been able to bring mobile technology science fiction to reality. In 1998, for example, Samsung invested a staggering US$1.38 billion in R&D resulting in over 2000 patents worldwide in digital technologies and also allowing Samsung to continually deliver world firsts in mobile phones," said Mr Chapman. The showcase at Samsung Digital @ The Rocks gives Australians the chance to view Samsung's latest cutting-edge mobile phone technology for the first time. Products that will be showcased include: Samsung Olympic Games Phone - a slim, well designed phone weighing only 90 grams and offering voice dialing, voice memo, built-in vibration and a 4-line variable font liquid crystal display TV Phone the world's first mobile phone with a TV function allows users to make calls and watch TV programs through the integration of mobile phone technology, TV reception technology and sophisticated display technology Camera Phone the world's first mobile phone with a digital camera function Internet Phone - allows users to access the Internet directly from their mobile phone MP3 Phone the world's first MP3 Phone. This mobile phone combines a compact handset with an MP3 player, including a 32-MB flash memory chip to allow storage of music or data files Watch Phone - Samsung's CDMA-based Watch Phone is the lightest and smallest wireless terminal ever produced, weighing just 50 grams, allowing you to make calls directly from your wrist. Visitors will also be able to win Samsung's Olympic Games Phone through consumer promotions, and will also be able to purchase the phone from the Telstra retail outlet from within Samsung Digital @ The Rocks. Located at 1 Hickson Rd, the Rocks, Samsung Digital @ The Rocks opens to the public on August 15, and will operate from 11.00am 7.00pm daily, with the opening hours extended from 10.00am to 11.00pm daily during the Games. About Samsung Electronics Samsung Electronics Co., Ltd., with 1999 sales revenue of US$22.8 billion, is a world leader in the electronics industry. The Korea-based firm has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media System, Semiconductors, and Information & Communications Businesses. For more information, please visit the Samsung website, www.samsungelectronics.com


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