August 23, 2000 in Social Responsibility News

SAMSUNG Electronics Takes on the MCU Market

SEOUL, Korea - August 23, 2000 - Samsung Electronics has been focused on developing its system semiconductor product segment as a strategic business area for the future. Included in this non-memory segment is the micro-controller unit (MCU), and the company is enjoying great success in the world MCU market. In fact, the MCU is fast becoming one of Samsung`s mainstay system semiconductor products.

Micro-controllers are found in most electronic products, serving as the `Brain.? The MCU performs such tasks as setting timers and controls a wide range of functions specific to a given product. Recently, new high-performance MCUs have been introduced, heating up the market. Samsung Electronics aims to achieve US$500 million in sales of MCUs alone. Next year, this figure is expected to reach US$800 million with the growing market for high-performance MCU versions.

Starting last year, Samsung broke into the MCU market with a 32-bit device that has sold extremely well. Initially, Samsung`s 32-bit MCU was mainly supplied to Korean makers of products like printers. This year, however, the company has managed to find buyers in the Americas, Europe and Asia, and sales are expected to come to US$100 million for this device alone.
Applications for the 32-bit micro-controller are expanding into hard disc drives, personal digital assistants (PDAs), ADSL systems and other network hardware, and global positioning systems. A 256KB flash memory function is built in, making Samsung`s 32-bit MCU well suited for hard disc drives and other storage media.
Samsung, along with most other MCU makers, currently uses the central processing unit (CPU) core developed by ARM Co. However, the company completed in-house development of 32-bit CalmRISC technology last year and now plans to apply it in the high-performance MCU versions.

The world market for MCUs is estimated at US$13 billion this year and is forecast to grow 15% a year, going to US$16 billion next year and reaching US$18 billion in 2002.
About Samsung Electronics
Samsung Electronics Co., Ltd., with 1999 sales revenue of US$22.8 billion is a world leader in the electronics industry. The Korea-based concern has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media, Semiconductors and Information & Communications Businesses. For more information, please visit our website, http://samsungelectronics.com


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