April 26, 1997 in Social Responsibility News

SAMSUNG Is The World's First Company to Have Sold 1 Million CDMA Handphones in Korea

Korean CDMA Technology is becoming the world's leader. Since CDMA digital mobile technology started to service Korea, CDMA subscribers have surpassed over 1.4 million.
On 26 April 97, Samsung Electronics reported that Samsung digital cellular phone which is the world's first CDMA digital handphone, sold over 1 million. In April, it had 53% of all digital handphone sales (1.9 million).
The Korean digital handphone market is expanding. In 1996, only 100,000 CDMA digital handphones were sold per month.
In the first quarter of 1997, 200,000 of them were sold. However, since April, the CDMA digital market has expanded by 300,000. The yearly market scope of CDMA digital handphones will soon reach 3.5 million and at over a US$20 billion.
Samsung Electronics is devoted to being a leader in the main Korean digital mobile telecommunications business. It introduced and started to sell 4 models: SCH-100S, SCH-100, SCH-200F, and SCH-200 the latter two of which are the world's smallest in size. These 4 models each have superior quality and popular styles.
In 1996, the occupancy rate of Samsung digital handphones in the Korean digital market was 43%, and in the first quarter of 1997, it was 58%.
Samsung Electronics made a 3 year contract with Sprint, America's best PCS service provider, to provide it with 1.7 million CDMA PCS handsets. And, it is also exporting 20 thousand CDMA cellular handphones per month Hutchison in Hong Kong, which is competing with GSM digital mobile telecommunications companies.
Samsung Electronics expects that the Korean CDMA systems market will improve according to the development of both the domestic market and the global market, and, as it expands exclusive CDMA systems providing line from 2 million to 4 million.

DIGITAL VS. ANALOG HANDPHONE SALES TRENDS IN KOREA (UNIT: THOUSAND)SYSTEM199619971st Q%2nd Q%3nd Q%4th Q%YEAR%1st Q%DIGITAL611503232465539831.0194974692ANALOG450993256817035107171.05251668TOTAL4561004751004941006461002.071100812100

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