January 17, 2001 in Social Responsibility News

SAMSUNG Electronics Develops Affordable Rambus(R) DRAM

SEOUL, Korea - January 17, 2001 - The Rambus(R) dynamic random access memory (DRAM) has received a lot of attention as the next-generation memory device for the semiconductor industry, but its perceived high price tag has impeded its widespread use. Samsung Electronics has changed that by completing development of a much more affordable Rambus DRAM.

Samsung's new product has a 4-bank configuration, instead of the 32 banks found in conventional Rambus DRAMs. The simplified architecture is the same as that used for synchronous dynamic random access memory (SDRAM) chips. Circuit layout is optimized, while the chip size is at least 5-percent smaller than other Rambus DRAMs through the application of 0.17-micron design rule. These modifications are reported to lower production costs by at least 20-percent.

Samsung's recent Rambus DRAM outperforms regular SDRAMs and is also highly price competitive. Samsung plans to target the new device at the mid-priced and low-end PC market.

Samsung officials plan to begin mass production of the affordable Rambus DRAM in the second half of this year. Intel is said to be in the process of developing a next-generation processor and chip-set to support the new Rambus DRAM. Industry watchers predict that the lower costing Rambus DRAMs will start to be found in PCs in the second half of this year.
Last year, Samsung Electronics managed to capture at least 50% of the world Rambus DRAM market. Armed with its new, less expensive Rambus DRAM, the company will be able to expand its sales to the makers of mid-priced and low-end PCs and maintain its solid lead in the high-speed memory chip market.

This year, the Rambus DRAM market is forecast to be between 250 and 300 million chips. The Rambus DRAM commands a price that is 2 to 3 times higher than that of SDRAMs.

About Samsung Electronics
Samsung Electronics Co., Ltd., with 1999 sales revenue of US$22.8 billion, is a world leader in the electronics industry. The Korea based company has operations in over 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media, Semiconductors and Information & Communications Businesses. For more information, please visit our website, http://samsungelectronics.com

Rambus, RDRAM and the Rambus logo are registered trademarks of Rambus Inc. Direct Rambus, Direct RDRAM, RIMM and SO-RIMM are trademarks of Rambus Inc.
All trademarks and registration marks are the property of their respective corporations.


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