July 04, 1997 in Social Responsibility News

Samsung Electronics to Supply CDMA Handsets to Peru

July 4, 1997, Seoul, Korea: Samsung Electronics Co., Ltd. has emerged as one of the winners in the bidding by Telefoncia del Peru Co. to supply code division multiple access(CDMA)handsets to the Peruvian market. The total volume of the tender, held on July 3, was 25,000 units, and Samsung and Qualcomm were each awarded contracts for 10,000 units. Other companies that took part in the bid were LG Information & Communications, Motorola and Maxon.

The model that Samsung Electronics presented for the bid is SCH-100S, a dual mode cellular phone that can be used with either the CDMA or AMPS formats. In February, Samsung Electronics provided 4,000 CDMA handsets to Telefonica del Peru Co., the nation`s CDMA and AMPS Cellular service operator. The company started offering digital CDMA service in Lima from January of this year.

Samsung Electronics started to ship CDMA PCS handsets to Sprint Co., U.S.A. since June 1997; it also has the largest market share of CDMA handsets in Korea and Hong Kong.

Samsung Electronics Co., Ltd. a US$19 billion flagship company of the Korean-based Samsung Group, is a world producer of consumer appliances, A/V equipment, computers, telecommunications systems and semiconductors. The company's Information and Communications division grew 67 in 1996, with a sales of US$3.1 billion. In an effort to improve the company's brand image in the this industry, on May 9, 1997, Samsung Electronics signed on as The Olympic Partner (TOP) in wireless communications for the 1998 Nagano Winter and 2000 Sydney Olympic Games.

Company Contacts:

Jake Jung Helen Hwang
tel: 82-2-751-690282-2-751-6215
fax: 82-2-751-603682-2-751-6026
e-mail: jaeik@samsung.co.krbellevue@samsung.co.kr
International Marketing Group International Martketing Group
Information & Communications Business Information & Communications Business


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