July 24, 1997 in Social Responsibility News

A New Multi-Compatible DVD Player to Hit the Market

Seoul, Korea, July 24, 1997 : Samsung Electronics Co., Ltd. announced today the launching of its new next generation DVD player (Model: DVD-905), which will be released worldwide in all regions simultaneously.

By simplifying the conventional decoder chip set of four into one, the new DVD player is NTSC/PAL compatible; a second of its kind in the current market, following the model by Panasonic. It also has a built in Dolby AC-3 decoder for clear digital cinematic sound, and a RGB output installed to deliver better picture quality.

The market of the DVD player has been slow due to the imbalance of its supply in software. However by the end of this year, more than 1000 DVD titles are said to be released globally. Thus, steep competition is expected to take place very soon. Samsung Electronics plans to launch the new model during this month in France, Germany, the Netherlands, Australia, Singapore, and Indonesia; by the end of the year, in England, Spain, and Italy. Also for 1998, there are plans to export 300 thousand players to China.

In addition as part of the promotion scheme, ever since last March, Samsung Electronics has been on the road with its very own Dealer Convention Tour, visiting all parts of the U.S. for three months. Recently, a similar event took place in Europe as well.

Samsung Electronics Company Ltd., a US$19 billion flagship company of Korean- based Samsung Group, is a world leader in electronics, with operations in more than 60 countries. The company develops, manufactures, and markets consumer electronics, industrial electronics and semiconductors.


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