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“Nature created DNA, but SAMSUNG developed DNIe.” Samsung Electronics Unveils New “Natural Image” Technology for Digital TV

on Apr 29, 2003

- Digital TVs with new DNIe technology are being put on the world market. DNIe technology can be applied to all digital TV types—LCD, PDP, projection or CRT.- The cleanest and most natural images are produced under all viewing conditions. - Samsung, which leads the world market in color TVs, TFT-LCDs, and color monitors, aims to do the same with digital TVs.

Seoul, Korea—April 30th 2003: Samsung Electronics has developed the Digital Natural Image engine (DNIe) that greatly improves the clarity and detail of images reproduced by color TVs. The company expects its technology breakthrough to elevate the Samsung brand the top of the rapidly growing world digital TV market.

On April 29, Samsung Electronics held a briefing on the new DNIe technology and digital TV business strategy. On display were PDP, LCD, projection and cathode ray tube (CRT) models supported by DNIe, which offers far greater image detail than conventional digital TVs. Samsung Electronics began its research project to improve picture quality back in 1996 and implemented it in stages. The first prototype digital TV with DNIe was ready last December. The technology can be used with all types of digital TVs to re-create natural colors that truly please. Last year, Samsung sold more color TVs than any other manufacturer, and now the company is ready to do the same in the digital TV market.

DNIe technology optimizes the moving picture image and color, while the contrast ratio and fine details are amplified. These four processes automatically and precisely capture broadcast signals in all formats, from analog to high definition. This high clarity, high detail image technology provides the best possible picture quality under all conditions.

Last December, Samsung Electronics completed development of the four processes. The next four months were applying the new technology to CRT TVs (29”-32”), DLP projection TVs (43” to 61”), CRT projection TVs (43” to 52”) PDP TVs (42” to 63”) and LCD TVs (32” to 40”) and commercializing the new products.

Significance of New DNIe Technology
Samsung Electronics’ high clarity, high detail image technology is the product of a determined effort to improve picture quality. This approach is far more than a simple picture improvement based on analog signal reception. Rather, the new technology produces complete image quality; any signal input comes out cleaner and more natural.

DNIe can completely eliminate blurring from movement or image prolongation. A deep contrast
can also be achieved. What is more, the finest detail appears sharp, while the vivid natural color is most pleasing to the eye.

The Samsung Electronics briefing clearly demonstrated the superiority of the company’s latest technology over conventional technology. The company has received 85 foreign and domestic patents related to DNIe, including a basic technology patent for contrast reproduction.

DNIe Technology in a Nutshell
Samsung’s unique DNIe technology encompasses four functions that analyze all signal input, from analog to high definition, in stages. The volume of noise in the signal is detected and the signal level is classified according into analog, SD or HD and then optimized accordingly.

Motion Optimizer: Processes Noise More Completely than Ever Before
This noise processing technology integrates temporal and spatial concepts to ensure clear images even when the motion is very fast.

Contrast Enhancer: For a Deeper Contrast
This technology employs a contrast ratio of one million or more and a new algorithm that can reproduce the optimal contrast to provide a deep and rich image quality.

Detail Enhancer: Complete Images, True to the Finest Detail
A vastly improved technology for automatically analyzing the picture signal reproduces images in amazing detail, resulting in more lifelike video.

Color Optimizer: Vivid, Natural Colors
The video signals being generated are analyzed and the quantities of reds, greens and blues are calculated to provide the colors most natural to the human eye.


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