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World’s First Smart Projector Phone Samsung Galaxy Beam Makes Global Debut in Singapore with StarHub

- StarHub first in the world to launch new AndroidÔ 2.1 Samsung Galaxy Beam
- World’s first built-in projector smartphone capable of projecting from 5 to 50-inches
- 3.7-inch Super AMOLED screen for clear and bright viewing of high-definition videos at all angles, even in the sun

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StarHub

SINGAPORE - July 8, 2010 ? Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced that the world’s first smart projector phone Samsung Galaxy Beam (Model: GT-I8520) will be available to StarHub customers from July 17, 2010. StarHub will be the first in the world to introduce Galaxy Beam in Singapore, which is set to illuminate the future of smartphones with its built-in Pico Projector coupled with power-packed features and a crystal clear Super AMOLED display.

“StarHub is pleased to be the first operator globally to launch Samsung Galaxy Beam, a highly innovative, world’s first Smart Projector Phone. The Android platform has been gaining ground in many smartphone markets worldwide and the Galaxy Beam marries exciting features such as StarHub’s mobile TV app, offering projection of a mobile TV programme on the wall. This unique smartphone also allows business customers to display presentations on the wall during business discussions,” said Mr Ng Long Shyang, Head of Sales, StarHub. “Our collaboration with Samsung to bring this world’s first device demonstrates our commitment to be the leading mobile service provider by offering consumers an unrivalled immersive experience in mobile communications.”

Besides operating Singapore’s most advanced mobile broadband network with no-bill-shock mobile data packages, StarHub continues to be an innovator of mobile offerings to deliver the most immersive experience for consumers. Early in 2010, it launched an enhanced mobile TV application that works across all major smartphone platforms to provide a TV-like viewing of 24 premium StarHub TV channels on smartphones. This innovative mobile TV app will be pre-loaded on the Samsung Galaxy Beam.? In addition, StarHub customers can use MobiClip, a mobile web video search service to easily search and stream videos found on user-content generated sites like YouTube and MetaCafe directly on their mobile phone.? MobiClip is accessible from StarHub’s Gee! mobile site.

The built-in multimedia projector on the Samsung Galaxy Beam allows customers to share fun moments intuitively with family and friends, such as watching National Geographic Channel or Disney Channel, browsing photo albums, as well as streaming YouTube or MetaCafe videos together through MobiClip.

The Samsung Galaxy Beam’s highly responsive 3.7-inch WVGA Super AMOLED display will further enhance the mobile experience, delivering ultra-brilliant and clear images whilst offering a viewing experience second to none. With the Android powered Galaxy Beam, consumers will receive an integrated and heightened multimedia experience on Singapore’s smartest mobile broadband network with StarHub.??

World’s first smartphone with built-in projector and brilliant Super AMOLED screen
The Samsung Galaxy Beam, first unveiled at the Mobile World Congress 2010 in February this year, is designed to provide users with a rich mobile web experience and best-of-class multimedia features. Packed with a built-in Texas Instruments Pico projector, 8-megapixel camera and multi video codec support, the Galaxy Beam offers consumers the capability to switch between entertainment and professional mode easily. With a projection screen size of 5 to 50-inches, the Galaxy Beam toggles between a personal home theater system to a portable business projector to suit every need.

“The Galaxy Beam combines the best of both worlds, offering users the technological capabilities and features to enjoy entertainment and work functions on a smartphone ? now with an enhanced experience thanks to the built-in projector feature. We believe the Samsung Galaxy Beam will capture the imagination of users who demand the option of either enjoying their favourite media files on their Super AMOLED screens or projecting them to share with friends and colleagues. The Galaxy Beam will bring us one step further to achieving our vision of providing a smartphone for every lifestyle, in order to drive the mass adoption of smartphones,” said Mr Sung-Hyun Moon,Managing Director, Samsung Asia Pte Ltd

Android Market applications, Social Hub and Calendar features for simple and integrated access
Powered by AndroidO 2.1, the Galaxy Beam enjoys a variety of applications from the Android MarketO, which allows users to extend the benefits and excitement of their smartphone experience. Users also have access to GoogleO mobile services such as Google SearchO, GmailO, and Google MapsO.

Multi-tasking is a breeze with Galaxy Beam smart applications, which allow users to update social networking accounts like Facebook, check emails, listen to music and send messages without having to open and close applications. Users can stay connected with social networks through Samsung’s Social HubTM and Social CalendarTM, which offers convenient, single-point access to all email accounts, calendars and personal contacts. The impressive battery life offers users up to 7 hours of continuous talktime and 530 hours of standby time.

Value-Packed Starhub Price Plans for the Samsung Galaxy Beam
The Samsung Galaxy Beam will be available at all StarHub Shops and selected Exclusive Partners’ outlets from July 17, 2010, from as low as $0, on selected price plans.

From July 10, 2010, customers can visit selected StarHub Shops to check out the phone. Those interested to place an advanced order now can go to www.starhub.com/samsungbeam.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About StarHub

StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services.


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