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SAMSUNG Introduces New 9 Series Thin And Light Laptop WIth Stunning Superbright Plus Display And Premium Design

All-new Durable Design and Long Battery Life Create Capable Computing for Professionals On-the-Go

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LAS VEGAS, NV, January 5, 2011 – Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced the 9 Series, a durable, ultra premium, lightweight laptop computer at the International Consumer Electronics Show in Las Vegas. The 13.3-inch 9 Series offers mobile professionals and power users a sophisticated laptop equally suited for work and entertainment. Thanks to a stunning design, Samsung’s hallmark SuperBright Plus display and Intel performance processing power, the notebook ushers in a new era in mobile computing. The 9 Series will be available on display at Central Hall booth #12006, January 6-9, 2011.

“Weighing less than 3 lbs., Samsung has designed the 9 Series to stand out, completely reimagining the notion of the traditional laptop,” said Scott Ledterman, director of mobile PC marketing at Samsung Enterprise Business Division. “When designing a premium laptop like the 9 Series, Samsung wanted to offer an unforgettable experience without limitations. The 9 Series laptop successfully combines elegant styling, performance and ease of use in an ultra thin and lightweight package.”

Unparalleled Styling
The 9 Series is made from material known as Duralumin, typically found in advanced aircrafts and offers construction quality twice as durable as aluminum, all while keeping the laptop weight under 3 lbs. To develop the 9 Series with the use of this new material, Samsung created an exhaustive testing process to ensure that the notebook is not only extremely sturdy, but also constructed with the perfect look and feel for technology savvy users.

The 9 Series’ naturally flowing design takes cues from the sleek styling and sophisticated beauty of a premium sports car. The silhouette evokes thoughts of speed and performance with an ultra-thin 0.64 inch profile. Additionally, the naturally flowing arch maximizes the laptop’s ergonomic appeal, making it easier to use and a natural fit for the human grip.

Ultra Vivid Display
The 13.3-inch 9 Series features a LED-backlit screen, offering users the highest quality visual experience expected from Samsung, thanks to SuperBright Plus display with 400- nit brightness. Digital images and multimedia are brought to life on the 9 Series, assisted by a 100,000:1 contrast ratio and true-to-life color reproduction (16 million colors), enriching the computing experience for end users.
Additionally, the wide 160-degree viewing angle allows users to appreciate breathtaking screen images from a variety of vantages points, making the 9 Series easy to use whether in a user’s lap, on a desk or shared in a communal space. The laptop’s ambient light sensor adjusts the display brightness based on surrounding lighting conditions and reduces user eye strain. This innovative feature is complemented by an automatically adjusting backlit keyboard that adapts to darker light conditions with greater illumination.

Innovation Inside
The 9 Series integrates the second generation Intel® CoreTM i5 processor, affording users the latest in performance computer technology. Intel HD graphics, combined with the new processor, deliver crystal-clear visuals, vibrant colors and smooth high-definition (HD) video and audio playback.
Ensuring users are ready anytime anywhere, the 9 Series makes use of Samsung’s new power-efficient lithium polymer batteries, and achieves up to 6.5 hours of battery life on average. Lithium polymer batteries extend the life of the product with double the lifespan for up to three years or 1,000 charging cycles. Additionally, various charging settings, like a “Battery Life Extender Mode” and “Express Charging Mode” empower users with options to get the most from their experience.

Signature Samsung Technology
Samsung’s Support Center ensures all content stays safe and can help troubleshoot any particular problem. Accessible with a keyboard shortcut, the Support Center helps users manage their system settings or arrange for a tech-support web chat. Samsung’s Back-up & Recovery Solution also allows users to create and restore back-ups of system data on the device, or on a network or removable storage device.

Lastly, focusing on convenience and connectivity, the new 9 Series boasts USB 3.0, Bluetooth 3.0, built-in WiMax and utilizes the latest in Wi-Fi and USB Sleep & Charge technologies.

The Samsung 9 Series is scheduled to be available in February 2011, starting at $1,599. All Samsung mobile PC products are available through Samsung resellers and distribution channels, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com.

Key Specs:
• CPU: Second Generation Intel® CoreTM i5 Processor 2537M (1.40 GHz, 3MB; turbo up to 2.3 GHz)
• Operating System: Genuine Windows® 7 Home Premium (64 bit) / Windows® 7 Professional (64 bit)
• Memory: 4GB DDR3
• Storage (max): 128GB Solid State Drive (SSD)
• Screen: 13.3-inch HD LED-backlit SuperBright Plus display (400 nit)
• Resolution: 1366x768
• Graphics: Intel HD GT2 Integrated Graphics
• Speakers: 3 watt (1.5W x 2) stereo speakers and 1.5 watt sub-woofer
• Battery: Lithium Polymer; up to 6.5 hours
• Wireless: 802.11b/g/n; WiMaxi
• Weight: 2.89 lbs.

About Samsung Electronics America Enterprise Business Division
Based in Ridgefield Park, N.J., Samsung’s Enterprise Business Division (EBD) is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC), the world’s largest technology company based on revenue. As one of the fastest growing IT companies in the world, Samsung EBD is committed to serving the needs of consumers ranging from the home user to the Fortune 500 elite and supporting the valued channel partners who serve our customers. Samsung EBD offers a complete line of award-winning color and mono-laser printing solutions, desktop monitors, laptop computers, digital signage solutions and projectors. For more information, please visit www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


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