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SAMSUNG And DirectTV Partner To Deliver World's First RVU-Compatible Production Television

DIRECTV and Samsung Showcase Multi-room DVR Technology On Samsung Smart TVs

LAS VEGAS, Jan. 6, 2011—Today at the International Consumer Electronics Show, DIRECTV and Samsung Electronics Co., Ltd. announced they have partnered to present the world’s first RVU-compatible production televisions, which will provide more than 19.1 million DIRECTV subscribers with the ability to watch live broadcast and stored content from their DVR on Samsung smart TVs, without the need for additional set-top boxes. As founding members of the RVU Alliance, Samsung and DIRECTV are committed to providing a more seamless entertainment experience for consumers across multiple rooms and a variety of screens, through the use of standardized Remote User Interface (RUI) technology.

The RVU protocol will be supported on Samsung’s LED D6000, LED D6400 and LED 6420 TV products that reflect the company’s commitment to delivering consumers high-quality, visually enhanced and connected entertainment experiences in their home. A RUI technology based on industry standards such as DLNA and UPnP, RVU allows a set-top box server to provide a multi-room, complete viewing experience that includes DVR services, without the need for additional set-top boxes in homes that have more than one connected TV.

“We are very happy to be working with an esteemed satellite provider like DIRECTV and provide the world first RVU service to consumers with Samsung TV,” said Boo-Keun Yoon, president of Samsung’s Visual Display Business. “Products developed on RVU standards, one of the major RUI standards, will help accelerate the development of features and applications that can provide our customers with a truly customizable, immersive entertainment experience that can be enjoyed from the comfort of the home.”

“The CES demonstration of the first RVU compliant television is exciting news for the industry and consumers who want a consistent, superior user experience throughout the home,” said Romulo Pontual, CTO of DIRECTV. “Making DIRECTV features and content available to Samsung’s televisions through the RVU server allows consumers to enjoy our innovative service without the need for additional set-top boxes. We are pleased to see our successful partnership with Samsung expand to include support for RVU in their 2011 model range.”

Capable of supporting multiple connected televisions, DIRECTV’s RVU server enables the UI and features to be displayed directly on those connected TVs. Under this partnership, Samsung will embed support for RVU in their smart TVs and provide its customers with the full DIRECTV experience, including DVR services, live pause abilities on all screens in the home, 200 hours worth of shared storage, picture-in-picture capabilities and the power to record up to five shows at once. Samsung’s RVU-compatible TVs will be available in March 2011.

More information on Samsung’s Smart TV strategy and Samsung’s new partnerships were announced during Mr. Boo-Keun Yoon’s keynote address, which can now be viewed at www.samsungces2011.com.

The Samsung RVU-compatible production TV will be on display at Booth #12006 in the Central Hall at the International Consumer Electronics Show, at the Las Vegas Convention Center (LVCC), January 6-9, 2011.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. Samsung is also the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About DIRECTV
DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 27.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.1 million customers access to 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for 10 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit www.DIRECTV.com.


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