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SAMSUNG Makes History Once Again With The Launch Of Its Next Generation DLP™ TV

on May 16, 2004

New York, NY - Samsung Electronics America, Inc., an innovative pioneer of DTV technologies, launched today its new DLP lineup, which includes its 63-Series, the first DLP TVs to use next generation DLP HD3 chip. In addition, Samsung introduced the HLP5085W, a new 50"" pedestal DLP TV that offers consumers a system that couples compact, compelling design with best-of-class performance. The new DLP lineup will be on display at the Home Entertainment Show, May 21-23 at the New York Hilton.
""Historically, Samsung has made a tremendous contribution at the Home Entertainment show and this year is no different,"" said Steve Panosian, Director of Marketing for Samsung’s Visual Display Group. ""Two years ago Samsung captured tremendous attention when we launched our first series of DLP televisions here. Since then, Samsung has led the charge and positioned DLP as a technology that offers superior picture and performance at a tremendous value. This year we are proud to make history again as the first manufacturer to offer next generation DLP HD3 technology. Combined with our new Cinema Smooth™ Gen 3HD and Gen 4HD advanced light engines, Samsung will re-define micro-display picture performance across the entire product line. We expect this new series to become the reference for all others to follow and it underscores our commitment to consumers - they know they can rely on Samsung to continue to drive the marketplace and stay on top of improvements in HDTV technology.""

Samsung's new 63 series of DLPs range in screen sizes from 46"" to 63"", including the 46"" HLP4663W, the 50"" HLP5063W, the 56"" HLP5663W and the 61"" HLP6163W. Samsung's new Cinema Smooth™ Light Engine brings consumers improved brightness, a 1500:1 contrast ratio and a seamless, stunning film-like picture. In addition, the 63 series also converts all inputs to its native display format 1,280 x 720 progressive display via all new and enhanced video processing enhancements that begin with Samsung’s latest DNI-e™ video enhancer and a new 3:2 pull down and scaling solution chipset from Genesis Microchips. These enhancements combined with improvements in the color correction system, the addition of 1 DVI-HDTV input and 1 HDMI input plus 2 Component Video Input, ensure that the 63-series DLP TVs by Samsung are positioned as clear performers that will set a new standard for micro-display sets this year. Each of these models will be in stores by end of June and July 2004. The HLP4663W has a MSRP of $3,299. The HLP5063W has an MSRP of $3,699. The HLP5663W has an MSRP of $4,199. The HLP6163 has an MSRP of $4,699.

The new floor-standing pedestal-mounted designer series opens with the new HLP5085W, which is sure to catch the eye of the consumer whether it’s on or off. This beautiful system is designed with HD2 Plus Texas Instrument DMD Chipset, the Samsung Proprietary Cinema Smooth™ Gen 4HD Optic System and has outstanding black levels that weigh in at a minimum of 2500:1 contrast ratio, a dramatic performance improvement. Functional enhancements include a discreet IR code operation DVI, HDMI, PC inputs and 2 HD component video inputs. This new generation of DLP TV offers a unique balance of style and performance at an affordable price point. The HLP5085 will be available at the end of July 2004 and has an MSRP of $4,299.00. A 56"" version, the HLP5685W, will launch in July with a MSRP of $4999.99

Also on display at the Home Entertainment Show this weekend is Samsung's DLP Front Projector, the SPH700AE. Samsung's first entry into the front projection business is expected to re-define DLP picture quality for the single DMD class of front projectors. Samsung's video processing enhancements include a revolutionary color correction solution made possible through industry guru Joe Kane. Samsung's SPH700AE has been the hit of past shows going back to the CEDIA 2003 and the most recent NAB Show.

""Samsung's first entry into the front projection business is an important step in upholding our light engine expertise and DLP technology as the best in class choice for consumer home theater,"" said Panosian. ""Combining Samsung's micro-display projector know-how, Joe Kane's standards for colorimeters, and Texas Instruments' HD2 Plus DMD, we think the most discerning home theater enthusiast will experience a new level of performance for the under $30,000 price range of projectors.

Samsung's SPH700AE is positioned at a $12,999.99 MSRP.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division (CED), Information Technology Division (ITD), as well as its subsidiaries including Samsung Telecommunications America (STA) and Samsung Semiconductor Inc (SSI). Please visit www.samsungusa.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductors, telecommunications, and digital convergence technology. The company employs approximately 75,000 people in 87 offices in 47 countries, and posted record US $36.9 billion in sales and US $5.05 billion in net income in 2003. Samsung Electronics is the world's leading manufacturer of advanced semiconductors, TFT-LCDs, CDMA mobile phones, monitors and VCRs.


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