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SAMSUNG Unveils Unprecedented Product Portfolio At Consumer Electronics Show

on Jan 06, 2006

Preview Reveals Breakthrough Technologies, New Designs for Samsung Phones in 2006

LAS VEGAS, January 5, 2005 - Samsung Telecommunications America (Samsung) today debuted the full line of mobile handsets it expects to introduce in the first half of 2006 at the annual Consumer Electronics Show (CES) in Las Vegas. This preview of wireless devices will give consumers a glimpse into a lifestyle where mobile phones truly serve as personal entertainment portals.
Samsung is showcasing more than 25 devices with advanced multimedia and imaging capabilities, handsets that will launch carrier services and new mobile TV technologies in 2006, and a portfolio of ultra slim phones that rivals any other on the market.

Entertainment on Demand

Samsung's line-up of Entertainment on Demand (EOD) phones on display at CES - including the t809, a900, a920, a940 and a970 - signifies that it is prepared to deliver in the mobile music and mobile multimedia arenas. These EOD phones, with features such as external stereo speakers for richer sound, full-color screens that resemble the look and feel of a high-definition TV and capabilities for over-the-air downloads of music and video content, are designed to give consumers the power to create their own brand of mobile entertainment.
As a testament to Samsung's leadership in the EOD market, several wireless carriers have chosen to launch new Music and Video on Demand services with Samsung phones, including most recently the Sprint Music Store on the a940.



Industry Firsts

Emphasizing its legacy as a mobile handset innovator, Samsung will deliver phones in 2006 that are expected to launch some of the most advanced carrier services and technologies in the industry.
Samsung plans to be the first handset provider in North America to launch phones on the upcoming high-speed upgrades to the GSM network. The zx10, as the first Universal Mobile Telecommunications System (UMTS) handset, and the zx20, as the first High Speed Downlink Packet Access (HSDPA) phone, will both allow consumer to take advantage of multimedia downloads at broadband-like speeds.

Ultra Slim Designs

Samsung is addressing the current "thin is in" trend in the wireless industry with a diverse line-up of six new ultra slim phones that average slightly less than a half-inch thick, without compromising any premium multimedia capabilities. This robust slim phone portfolio is part of Samsung's aggressive global strategy in the slim phone category, demonstrating how quickly and effectively Samsung can recognize and act on consumer demands.
The company's slim phones - the A900, t809 and d807 designed for the North American market and the Z510, Z540 and P300 developed for the European market - combine features such as broadband-like download capabilities, Bluetooth® wireless technology and megapixel cameras and camcorders with innovative design elements, giving consumers a true mobile multimedia experience.

Technology Leadership

In addition to the slim phones designed for the European market, Samsung will be showcasing a host of its other global breakthrough technology and design products. At CES, Samsung will showcase the SPH-B4100, the world's first dual DMB phone, enabling consumers to enjoy both S-DMB and T-DMB in one phone. Additionally, the company will demonstrate for the first time a handset developed for Qualcomm's MediaFLO mobile broadcasting platform.



Samsung also will unveil the world's first mobile WiMAX handset, the M8000, and be conducting demonstrations of the technology in its booth at CES.
The company continues to tout its leadership in the mobile imaging category by displaying the 8 megapixel camera phone announced earlier this year for the Korean market, and showcasing the "Serene" phone, a unique handset developed through a collaboration with Bang & Olufsen for the European market.

About Samsung Telecommunications America

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's
Web site at www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.


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