Career background:

    1. Worked as the manager of video export (’92)
    2. Marketing Manager of Middle East and Africa Headquarters (’97)
    3. MBA (’00)
    4. Global Marketing Operations (’00 – ’04)
    5. SAMSUNG Tehran Branch Manager (’04 – ’09)

Mr. Lee has worked for SAMSUNG for 25 years. He spent his last 5 years in the Tehran region.

“We have a good opportunity in growing the SAMSUNG brand but we can only do this if we cultivate market where SAMSUNG has been weak.”
“Since we do not have a similar market share compared with other countries, we will focus on contributing to the South African society by delivering superior products and services.”