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We know that success in Africa requires committing to help create the market and infrastructure around it- not just entering it. That's why our vision for the continent is:


To develop products and programmes that are built in Africa, for Africa, by Africa.


Samsung is involved a variety of CSR initiatives across the continent designed to address the unique needs, resources and conditions of the continent. We have set ourselves a goal to positively impact the lives of 5 million people in Africa by 2015.

Our CSR2.0 approach is about finding a balance between social contribution and alignment to business. Our CSR2.0 programme therefore aligns to our Samsung Blue Project, our target to become a $10 Billion business

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Samsung builds products and programmes for Africa's unique needs resources and conditons. Samsung has undertaken extensive research (R&D) to develop technology innovations.

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We recognise that there is power in partnership. Therfore we are working closely with governments as well as businesses in order to amplify the impact of our existing initiatives in Africa.

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