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We know that success in Africa requires committing to help create the market and infrastructure around it- not just entering it. That's why our vision for the continent is:


To develop products and programmes that are built in Africa, for Africa, by Africa.


Samsung is involved a variety of CSR initiatives across the continent designed to address the unique needs, resources and conditions of the continent. We have set ourselves a goal to positively impact the lives of 5 million people in Africa by 2015.

Our CSR2.0 approach is about finding a balance between social contribution and alignment to business. Our CSR2.0 programme therefore aligns to our Samsung Blue Project, our target to become a $10 Billion business

Read more

Samsung builds products and programmes for Africa's unique needs resources and conditons. Samsung has undertaken extensive research (R&D) to develop technology innovations.

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We recognise that there is power in partnership. Therfore we are working closely with governments as well as businesses in order to amplify the impact of our existing initiatives in Africa.

Read more