Samsung Dangles One Million Rand Carrot

Samsung Dangles One Million Rand Carrot

Dec 24. 2015

An opportunity to enhance our unifying power of sport to promote harmony

JOHANNESBURG, South Africa – 24 December, 2015 – Cricket South Africa and Proteas’ official consumer electronics partner, Samsung, have issued a challenge to all Proteas players - hit a sequence of scoring shots that are boundaries 4-6-6-6-4, and the electronics giant will donate One Million Rand to the Nelson Mandela Foundation.

This wonderful initiative will apply to all Proteas International matches played in South Africa across the three formats. The Boxing Day Test Match between the Proteas and England will see the commencement of this challenge.

CSA Chief Executive, Haroon Lorgat, praised the initiative. “We must commend Samsung for their innovation as we try and keep the action exciting on and off the field,” explained Lorgat.

“We are into our second year of the partnership and it’s been fantastic to have the backing of Samsung. I’m just delighted. If the combination of boundaries is achieved, an organisation like the Nelson Mandela Foundation will stand to benefit.”

“Well done to Samsung for supporting this concept and I sincerely hope that one of our players come good,” concludes Lorgat.

”This initiative makes the game that much more exciting. It’s a wonderful challenge to the players to support the work of Madiba and keep his legacy alive, while entertaining the crowds at the same time. I thank our partners, CSA and Samsung for this great initiative,” said Neeran Naidoo, Director of Communications at the Nelson Mandela Foundation.

“As Samsung South Africa we are pleased to remain a member of the CSA family and proud to have the opportunity to support a challenge that enhances our nation’s cricket playing heritage and legacy,” says Matthew Thackrah, Deputy MD of Samsung Electronics SA.

Fans keen on seeing this achievement take place can get their tickets by visiting www.ticketpro.co.za

To view the full terms and conditions, visit: www.cricket.co.za

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.

For further information, please contact:
Pearl Ndlazi
Epic MSL Group
011 784 4790
079 021 5006
pearl.ndlazi@epicmslgroup.com


Jake Griffioen
Samsung Electronics South Africa
011 549 1647
071 671 2052
jakes.g@samsung.com